SOLUTION

Circana | NCSolutions

NCSolutions is now part of Circana

Together, we help brands connect with high-intent buyers, reach them across channels, and prove what’s working. By integrating NCS’s proven expertise in advertising effectiveness with our advanced solutions, clients gain a deeper understanding into what drives consumer behavior. Backed by real purchase data and faster insights, your media dollars go further – enabling smarter campaign planning, faster in-flight optimization, and a clearer view of incremental ROAS.

Amplify your next campaign with our proven data-rich insights and innovative solutions.

Grow, defend and conquest using purchase insights that reflect buying patterns to build your best audience.

Adjust your campaign in-flight using real-time insights to hit fast-moving KPIs.

Know your sales lift and maximize your return on ad spend (ROAS).

Join more than 7,000 clients and partners worldwide

Improving Advertising Effectiveness

Circana’s enhanced media capabilities support every stage of the campaign lifecycle. From building high-intent audiences and adapting in real time, to measuring impact and fueling future strategy, these tools work together to improve performance, reduce waste, and drive stronger brand outcomes.

3X Higher ROAS

Brands tapping into purchase-based targeting are seeing up to 3x higher ROAS than traditional methods.

Rooted in Data Science

Our comprehensive purchase data combines with sophisticated machine learning models to fuel powerful advertising effectiveness solutions that make your growth strategies work.

Outcomes-focused

Make an impact on your incremental sales outcomes. No matter where you are in your brand-growth journey, we deliver flexible and innovative approaches to campaign audience targeting, optimization and measurement.

Not sure what's right for you? We can help.

Featured Products

Enablement

Access to data isn’t the challenge, knowing what to do with it is. The CPG Insights Stream helps brands turn raw information into ready-to-use intelligence. Built to integrate with your clean rooms, data lakes, and platforms, this service delivers high-quality purchase insights that are structured, scalable, and immediately actionable.

NCS Optimization

Great campaigns don’t wait until the end to adjust. With our optimization capabilities, you gain the visibility to respond in real time, not after the fact. Understand what’s landing, what’s lagging, and where to shift your strategy mid-flight. It’s a smarter, faster way to improve performance while campaigns are still live, giving every dollar the chance to work harder.

Targeting

Circana’s targeting solutions are built on verified, real-world purchase behavior, not assumptions. By segmenting audiences based on what consumers buy, you can focus your advertising on the individuals most likely to take action. This level of precision not only increases efficiency but also drives better results by reducing wasted spend. When your message reaches the right buyer at the right time, your brand is positioned to grow with greater impact.

CPG Measurement

Knowing which components of your campaign drove the biggest incremental sales impact translates into more effective future campaigns. NCS Sales Effect studies not only help you understand what happened in your campaign, they help you see what’s next. Shed light on the ways you can improve — and drive incremental sales.

Sales Effect gives you a new level of detail that drives actionability and a precision that delivers the intelligence on how the creative, audience, frequency and media impact your campaign outcomes. Whether you’re launching a new product, trying to understand the full sales performance of your retail media investment or examining the value of a cross media strategy–there is a Sales Effect for you.