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Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Benchmark sales against the market.

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Continuously identify growth.

With up to 9x ROI on your media investments.

Deliver 5% sales growth on average.

Recover 5 - 8% of sales usually lost to OOS.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

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Analytics

Right product. Right price. Right time.

Make data-driven, high-impact decisions with confidence. You can measure, predict, and improve performance with our analytic solutions, with insights backed by trusted data and deep industry expertise. Broader access to analytics across your organization means decision-making power for everyone who needs it to align your everyday decisions and overarching strategy with opportunities faster.

Grow your business with high-value diagnostic, predictive, and prescriptive insights

Quantify and accelerate demand for your product portfolio

Diagnose and scenario-plan to quickly answer your critical business questions

Measure performance accurately with AI-driven analytic capabilities applied to granular data assets

Join more than 7,000 clients and partners worldwide

Analytics Powered by

Analytic Experts

You and your organization can get the most from our solutions and insights with focused analytic experts who support you to ensure you are getting the best possible outcomes for your business.

Fast, Intuitive Technology

With integrated and automated insights delivered via Unify+™ on our Liquid Data® platform, you’ll understand what happened and what could happen across stores, retailers, channels, consumer groups, and global markets in the moments when business decisions need to be made.

Robust Modeling Techniques

By leveraging Circana’s granular, proprietary, store-level data, combined with advanced algorithms you get pricing, promotion, assortment, and forecasting insights with unsurpassed accuracy.

Featured Products

Analytics Solutions

Get reliable, data-backed projections to help you plan smarter and act faster. Whether you’re sizing future demand or planning promotion, Circana makes it easy without ignoring the impact of other key category effects.

You can’t operate effectively in the present without a clear view of what’s ahead. When you’re planning with blind spots — siloed data, narrow forecasts, or short-term thinking — it’s easy to miss emerging risks and opportunities. Our Future of™ services give you a data-driven outlook for the next three years, combining market predictions, consumer insights, and expert analysis to help you act with clarity today and prepare to innovate for tomorrow.

More than strategy, Growth Consulting is a managed service that acts as an extension of your team, delivering tailored growth plans and hands-on support to bring category and brand strategies to life.

Understand how pricing changes impact sales with fast, easy-to-use insights. Circana’s Price & Promotion solutions combine AI models and granular store-level data to give you clear answers up front to make smarter decisions, reduce risk, and grow revenue with confidence.

With Circana’s Assortment Analytics solutions, you can identify the optimal product mix by category, store group, and geography to drive sales and improve on-shelf efficiency. Our modeled data helps you make smarter decisions that align with business goals and meet shopper needs at scale.

Price & Promotion

Client Testimonials

Analytics Case Studies

Home

ShopperSights

A leading bath tissue brand wanted to increase its distribution to more retail stores.

Food and Beverage

Price & Promotion

A large beverage manufacturer was losing market share over the past year. The client wanted to revert the negative share trend without losing profitability but couldn’t determine whether a permanent price reduction versus in-out price promotions was the best strategy. They requested a full portfolio evaluation of their 46 brands to identify the best pricing strategy.

Foodservice

Future of

A leading bath tissue brand wanted to increase its distribution to more retail stores.

Home

Price & Promotion

A leading bath tissue brand wanted to increase its distribution to more retail stores.
A leading alcoholic beverage manufacturer felt it was important to take a rigorous, disciplined approach to assortment. The client wanted to simplify the shelf for consumers to maximize the shopper experience and category performance.

Alcoholic Beverages

Analytics

A foodservice supplier of breakfast items did not have line of sight to future foodservice outlooks in order to confidently and successfully plan for their new fiscal year goals. They needed a broad array of forecasts to understand anticipated consumer trends so they could place their bets for the upcoming year.

Foodservice

Future of

A UK pet food manufacturer operating in the premium segment, was concerned that the market was reaching a saturation point in terms of frequency of discount. They wanted to understand how to maintain their own growth and continue to grow the overall category without increasing weeks on discount.

Pet Care

Price & Promotion

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