SOLUTION

Analytics

Right product. Right price. Right time.

Make data-driven, high-impact decisions with confidence. You can measure, predict, and improve performance with our analytic solutions, with insights backed by trusted data and deep industry expertise. Broader access to analytics across your organization means decision-making power for everyone who needs it to align your everyday decisions and overarching strategy with opportunities faster.

Grow your business with high-value diagnostic, predictive, and prescriptive insights

Quantify and accelerate demand for your product portfolio

Diagnose and scenario-plan to quickly answer your critical business questions

Measure performance accurately with AI-driven analytic capabilities applied to granular data assets

Join more than 7,000 clients and partners worldwide

Analytics Powered by

Robust Modeling Techniques

By leveraging Circana’s granular, proprietary, store-level data, combined with advanced algorithms you get pricing, promotion, assortment, and forecasting insights with unsurpassed accuracy.

Fast, Intuitive Technology

With integrated and automated insights delivered via Unify+™ on our Liquid Data® platform, you’ll understand what happened and what could happen across stores, retailers, channels, consumer groups, and global markets in the moments when business decisions need to be made.

Analytic Experts

You and your organization can get the most from our solutions and insights with focused analytic experts who support you to ensure you are getting the best possible outcomes for your business.

Not sure what's right for you? We can help.

Featured Products

Analytics Solutions

Growth Consulting

More than strategy, Growth Consulting is a managed service that acts as an extension of your team, delivering tailored growth plans and hands-on support to bring category and brand strategies to life.

Future of

You can’t operate effectively in the present without a clear view of what’s ahead. When you’re planning with blind spots — siloed data, narrow forecasts, or short-term thinking — it’s easy to miss emerging risks and opportunities. Our Future of services give you a data-driven outlook for the next three years, combining market predictions, consumer insights, and expert analysis to help you act with clarity today and prepare to innovate for tomorrow.

Price & Promotion

Understand how pricing changes impact sales with fast, easy-to-use insights. Circana’s Price & Promotion solutions combine AI models and granular store-level data to give you clear answers up front to make smarter decisions, reduce risk, and grow revenue with confidence.

Assortment

With Circana’s Assortment Analytics solutions, you can identify the optimal product mix by category, store group, and geography to drive sales and improve on-shelf efficiency. Our modeled data helps you make smarter decisions that align with business goals and meet shopper needs at scale.

Forecasting

Get reliable, data-backed projections to help you plan smarter and act faster. Whether you’re sizing future demand or planning promotion, Circana makes it easy without ignoring the impact of other key category effects.