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CASE STUDY
Future of™ Foodservice identified growth opportunities and supported fiscal year planning
Snapshot
SOLUTION AREA
Analytics
SOLUTION
Future of
INDUSTRIES
Foodservice
CLIENT
Manufacturer
The Challenge
A foodservice supplier of breakfast items did not have line of sight to future foodservice outlooks in order to confidently and successfully plan for their new fiscal year goals. They needed a broad array of forecasts to understand anticipated consumer trends so they could place their bets for the upcoming year.
Insight
Circana’s Future of™ Foodservice provided several breakfast item and occasion forecasts that showed what kind of performance their key categories would have three years into the future and quantified those expectations against pre-pandemic levels.
The Resuls
The Future of™ Foodservice armed our client with growth opportunities to plan for their upcoming fiscal year. Using Circana’s industry forecasts helped to significantly streamline and optimize their fiscal planning efforts and the client signed a 5-year contract because of the immense value gained.
Understanding the growth potential of foodservice occasions and categories helped this manufacturer grow sales by
+19% vs. YAGO
