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Which Pie Do You Prefer?

The ultimate Thanksgiving dessert debate is back.

🥧 With one-third of baking aisle sales happening in the final quarter of the year, shoppers aren’t just planning the meal…they’re planning the grand finale.

So ... Apple? Pumpkin?

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Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

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CASE STUDY

Future of™ Foodservice identified growth opportunities and supported fiscal year planning

Future of Foodservice identified growth opportunities and supported fiscal year planning

Snapshot

SOLUTION AREA

Analytics

SOLUTION

Future of

INDUSTRIES

Foodservice

CLIENT

Manufacturer

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The Challenge

A foodservice supplier of breakfast items did not have line of sight to future foodservice outlooks in order to confidently and successfully plan for their new fiscal year goals. They needed a broad array of forecasts to understand anticipated consumer trends so they could place their bets for the upcoming year.

Insight

Insight

Circana’s Future of™ Foodservice provided several breakfast item and occasion forecasts that showed what kind of performance their key categories would have three years into the future and quantified those expectations against pre-pandemic levels.

The Resuls

The Future of™ Foodservice armed our client with growth opportunities to plan for their upcoming fiscal year. Using Circana’s industry forecasts helped to significantly streamline and optimize their fiscal planning efforts and the client signed a 5-year contract because of the immense value gained.

The Resuls
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Understanding the growth potential of foodservice occasions and categories helped this manufacturer grow sales by

+19% vs. YAGO

Related Case Studies

Here are some other case studies that can help shape your future.

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