Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
CASE STUDY
Uncovered $5M opportunity to improve brand distribution
Snapshot
SOLUTION AREA
Analytics
SOLUTION
ShopperSights
INDUSTRIES
Home
CLIENT
Manufacturer
The Challenge
A leading bath tissue brand wanted to increase its distribution to more retail stores.
Insight
Circana supported the manufacturer with our ShopperSights solution. We provided the client a product potential index to show the brand’s highest likelihood of success across the greatest number of stores.
The Results
The result was a $5 million joint opportunity for the retailer and manufacturer, increasing the brand’s distribution from 200 to 1200 stores.
$5M
Joint opportunity for retailer and manufacturer
200 to 1200
Increase in store distribution for brand
