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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

Market Solutions

Benchmark sales against the market.

Consumer Solutions

Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Innovation Solutions

Continuously identify growth.

Marketing Solutions

With up to 9x ROI on your media investments.

Analytics Solutions

Deliver 5% sales growth on average.

Supply Chain Solutions

Recover 5 - 8% of sales usually lost to OOS.

Technology

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Liquid Data Go

Designed for small CPG businesses. 

Liquid Data Engage

Curated reports and guided analysis.

Liquid AI

Answer the most pressing business questions.

Liquid Data Collaborate

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

Learn

Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Case Studies

See how Circana can help your business grow.

Reports

Perspectives from our thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to you.

Podcast: Growth Insights

Thought leaders giving growth insights.

CASE STUDY

Uncovered $5M opportunity to improve brand distribution

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Snapshot

SOLUTION AREA

Analytics

SOLUTION

ShopperSights

INDUSTRIES

Home

CLIENT

Manufacturer

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The Challenge

A leading bath tissue brand wanted to increase its distribution to more retail stores.
Insight

Insight

Circana supported the manufacturer with our ShopperSights solution. We provided the client a product potential index to show the brand’s highest likelihood of success across the greatest number of stores.

The Results

The result was a $5 million joint opportunity for the retailer and manufacturer, increasing the brand’s distribution from 200 to 1200 stores.

The Results
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$5M

Joint opportunity for retailer and manufacturer

200 to 1200 

Increase in store distribution for brand
​
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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

View all solutions that

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