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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Liquid Data Collaborate

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Circana's official announcements.

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Industry rankings vs. previous data period.

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A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

CASE STUDY

Uncovered $5M opportunity to improve brand distribution

Snapshot

SOLUTION AREA

Analytics

SOLUTION

ShopperSights

INDUSTRIES

Home

CLIENT

Manufacturer

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The Challenge

A leading bath tissue brand wanted to increase its distribution to more retail stores.
Insight

Insight

Circana supported the manufacturer with our ShopperSights solution. We provided the client a product potential index to show the brand’s highest likelihood of success across the greatest number of stores.

The Results

The result was a $5 million joint opportunity for the retailer and manufacturer, increasing the brand’s distribution from 200 to 1200 stores.

The Results
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$5M

Joint opportunity for retailer and manufacturer

200 to 1200 

Increase in store distribution for brand

View all solutions that

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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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