Industries
Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
With Circana, You Can.
Resources
CASE STUDY
Simplifying the shelf with the right assortment
Snapshot
SOLUTION AREA
Analytics
SOLUTION
Analytics
INDUSTRIES
Alcoholic Beverages
CLIENT
Manufacturer
The Challenge
A leading alcoholic beverage manufacturer felt it was important to take a rigorous, disciplined approach to assortment. The client wanted to simplify the shelf for consumers to maximize the shopper experience and category performance.
Insight
Circana partnered with the client to establish a shopper-first best practice grounded in incrementality for managing assortment. We found up to 20% of items could be removed from the shelf with no negative impact on the category. In fact, removing redundant, unproductive SKUs could help grow category sales up to 5%. The client had a proven approach to grow the category by optimizing shelf flow, space, and assortment based on how consumers shop for beer.
The Results
By the end of the year, almost 15,000 retailer accounts had implemented this shopper-first strategy. The client was recognized for its excellence in innovative, profit-generating, and shopper-centric category management platforms across all of CPG.
