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We measure demand so our clients understand where they have risks and opportunities.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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CASE STUDY
Future of™ Foodservice improved demand planning and turned an ad-hoc forecasting client into a continuous subscriber
Snapshot
SOLUTION AREA
Analytics
SOLUTION
Future of
INDUSTRIES
Foodservice
CLIENT
Manufacturer
The Challenge
In the immediate aftermath of the pandemic a large foodservice manufacturer needed to find a way to get a pulse on where the industry was headed. For years they relied on Circana’s customized forecasting capabilities for specific projects, but they now needed a more standard, quicker, ongoing, and affordable read on the broader market for better demand planning.
Insight
Circana’s Future of™ Foodservice forecasts tracked many key pieces of the industry at the same time, including future performance for important service modes (i.e., drive-thru), and recovery perspectives for QSR and FSR, to help them plan their production.
The Results
Circana helped the client understand the traffic outlook for the industry, the forecast of their specific products, and how the key foods most often served with their products will recover. In addition, Circana meets with their senior leadership 2x per year to help continuously improve their demand planning efforts.
By anticipating headwinds in certain segments, our client prioritized its most profitable products and grew margin more than
20%
