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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Analytics
Assortment
With Circana’s Assortment Analytics solutions, you can identify the optimal product mix by category, store group, and geography to drive sales and improve on-shelf efficiency. Our modeled data helps you make smarter decisions that align with business goals and meet shopper needs at scale.
Precise
Customize assortment planning with localized models and granular on-demand insights.
Dynamic
Spark and improve innovation with data that’s updated and continuously refreshed with new items.
Impactful
Meet consumer demand with the ideal product mix for an optimized portfolio.
Join more than 7,000 clients and partners worldwide
Make Quicker Assortment Planning Decisions
Develop Winning Assortment Strategies for Your Brand or Store
Get a clear view of consumer preferences, shelf dynamics, and white space opportunities to guide your next move. Predictive analytics help you understand what’s driving demand, how products impact each other on the shelf, and where you can capture incremental growth — at the store, category, portfolio, and brand level.
Interactive Assortment Planning
Product Incrementality and Demand Transferability: Tap into the latest point-of-sale (POS) data to evaluate product attribute performance and identify opportunities to maximize shelf productivity.
New Product Innovations: Use algorithm-driven insights to uncover what characteristics make new products successful. Discover untapped segments, product attributes, and distribution channels that best suit your customers’ needs.
Scenario Planning: Run custom simulations to guide add and delist decisions for your brand or category and strengthen your defense stories with retailers. Whether you’re building a sales pitch or assessing consumer response, scenario planning helps you predict impact and plan with precision.
Quickly Identify Where and How to Act Using Circana’s Insights Framework
Start with a consumer-first view to uncover incremental growth opportunities, minimize future decision-making risk, and strengthen your portfolio and category strategies. With insights backed by multilevel data analysis, you’ll know exactly where to adjust, defend, or invest — and how to take actions with speed and confidence.
Use Case for CPG and General Merchandise
For Manufacturers
Understand how products in your category, portfolio, or brand influence each other, and where true incremental gains live. Apply demand transfer insights to your scenario planning for immediate identification of opportunities and quantification of assortment changes worth actioning on.
For Retailers
In a market with limited and shrinking shelf space, indecisive shopper engagement, and continuous innovation, you need a smarter way to plan. Use POS and loyalty data, along with rest-of-market comparisons, to test product scenarios, optimize your mix, and boosts profitability. With a clear assortment strategy, you can take control of sales and operations planning to deliver the right products to keep shoppers coming back.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Circana’s Assortment
Gain Access to Circana’s Analytics Tools
You can’t operate effectively in the present without a clear view of what’s ahead. When you’re planning with blind spots — siloed data, narrow forecasts, or short-term thinking — it’s easy to miss emerging risks and opportunities. Our Future of™ services give you a data-driven outlook for the next three years, combining market predictions, consumer insights, and expert analysis to help you act with clarity today and prepare to innovate for tomorrow.
