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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Analytics
Assortment
With Circana’s Assortment Analytics solutions, you can identify the optimal product mix by category, store group, and geography to drive sales and improve on-shelf efficiency. Our modeled data helps you make smarter decisions that align with business goals and meet shopper needs at scale.
Precise
Customize assortment planning with localized models and granular on-demand insights.
Dynamic
Spark and improve innovation with data that’s updated and continuously refreshed with new items.
Impactful
Meet consumer demand with the ideal product mix for an optimized portfolio.
Join more than 7,000 clients and partners worldwide
Make Quicker Assortment Planning Decisions
Develop Winning Assortment Strategies for Your Brand or Store
Get a clear view of consumer preferences, shelf dynamics, and white space opportunities to guide your next move. Predictive analytics help you understand what’s driving demand, how products impact each other on the shelf, and where you can capture incremental growth — at the store, category, portfolio, and brand level.
Interactive Assortment Planning
Product Incrementality and Demand Transferability: Tap into the latest point-of-sale (POS) data to evaluate product attribute performance and identify opportunities to maximize shelf productivity.
New Product Innovations: Use algorithm-driven insights to uncover what characteristics make new products successful. Discover untapped segments, product attributes, and distribution channels that best suit your customers’ needs.
Scenario Planning: Run custom simulations to guide add and delist decisions for your brand or category and strengthen your defense stories with retailers. Whether you’re building a sales pitch or assessing consumer response, scenario planning helps you predict impact and plan with precision.
Quickly Identify Where and How to Act Using Circana’s Insights Framework
Start with a consumer-first view to uncover incremental growth opportunities, minimize future decision-making risk, and strengthen your portfolio and category strategies. With insights backed by multilevel data analysis, you’ll know exactly where to adjust, defend, or invest — and how to take actions with speed and confidence.
Use Case for CPG and General Merchandise
For Manufacturers
Understand how products in your category, portfolio, or brand influence each other, and where true incremental gains live. Apply demand transfer insights to your scenario planning for immediate identification of opportunities and quantification of assortment changes worth actioning on.
For Retailers
In a market with limited and shrinking shelf space, indecisive shopper engagement, and continuous innovation, you need a smarter way to plan. Use POS and loyalty data, along with rest-of-market comparisons, to test product scenarios, optimize your mix, and boosts profitability. With a clear assortment strategy, you can take control of sales and operations planning to deliver the right products to keep shoppers coming back.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Circana’s Assortment
Gain Access to Circana’s Analytics Tools
Circana’s Complete Why™ analytic solution delivers AI-enabled sales driver insights quickly, enabling rapid responses in dynamic, competitive markets. With fast, flexible, and statistically robust insights, businesses can move beyond surface-level metrics to fully understand what’s really driving sales performance.
You can’t operate effectively in the present without a clear view of what’s ahead. When you’re planning with blind spots — siloed data, narrow forecasts, or short-term thinking — it’s easy to miss emerging risks and opportunities. Our Future of™ services give you a data-driven outlook for the next three years, combining market predictions, consumer insights, and expert analysis to help you act with clarity today and prepare to innovate for tomorrow.
