Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
CONSUMER INSIGHTS
Know Your Consumer.
Build Lasting Loyalty.
See the customer journey from start to sale across channels with a connected view of receipt, loyalty, and scan panel data to reveal who buy, what they buy, and what brings them back. Target high-converting buyers, fuel cross-sell and bundling, and strengthen retention.
Accurate consumer reads calibrated to POS data from over 1,100 U.S. retail partners for dependable truth sets.
Granular consumer insights at scale, powered by over 300M UPCs and about 300,000 new items weekly.
Turnkey, connected solution linking consumer, retail, and media activation for end-to-end impact.
Proactively Address Consumer Needs and Boost Retention
Use demographic, behavioral, and retailer-level intelligence to target the right shoppers, uncover purchase patterns, and close gaps that limit share.
Purchase Behavior and Trends
Understand why buyers try or repeat purchases to uncover cross-sell, bundling, and marketing opportunities.
Track cumulative build plus trial and repeat rates by channel (brick-and-mortar versus e-commerce).
Understand basket affinity with same basket and cross-purchase insights.
Compare channels for same basket and cross-purchase.
Shopper Demographics and Targeting
Understand who buys your products and where they shop so you can invest in the highest converting buyers.
Spot sales change by demographics and run buyer demographic comparisons across channels.
Reveal which SKUs resonate with specific age, income, or household segments.
Quantify share-of-wallet opportunities across venues.
Shopper Insights by Retailer and Channel
Uncover leakage and identify products that drive loyalty so you can close gaps and capture share.
Rank outlets and retailers by sales, share, and incremental penetration.
Decompose sales to uncover brand and category drivers.
Map leakage, buyer conversion, and share of wallet metrics.
Identify which SKUs drive baskets and loyalty within each retailer.
