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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
CATEGORY MANAGEMENT
Optimize Your Shelf Strategy.
Grow Sales and Profit.
Winning shelf space starts with knowing exactly what drives category performance. Get SKU-level clarity on which subcategories are gaining share, which items deserve more shelf space, and where distribution gaps limit growth. Align assortment to demand, close gaps, and focus on the retailers and regions with the greatest potential.
15% more market coverage for a broader, more accurate view of your category and performance.
Enhanced visibility from MULO+, the largest expansion of the total U.S. universe since 2011.
Retailer-trusted insights with the same reporting used by 11 of the top 15 U.S. retailers.
Win More Space and Sales in Your Category
Turn ready-to-use insights into winning assortment, shelf, and distribution strategies. Partner with retailers to close gaps, and drive category growth and fair share across stores and regions.
Category and Item Performance
Use SKU-level intelligence to optimize your category strategy.
Identify the categories, subcategories, and items leading or lagging in performance.
Detect emerging trends and shifts in category dynamics.
Monitor what drives growth and benchmark against your competitors.
Assortment and Shelf Optimization
Evaluate assortment to improve product placement and merchandising.
Align assortment with demand — which products should stay, be added, or be removed.
Organize shelf space for maximum visibility and shopper engagement.
Adjust promotions based on performance to boost in-store impact.
Fair Share Analysis
Partner with your retailers to ensure they are reaching their fair share to competition.
Use fair share analysis to uncover where retailer partners are lagging to their competition.
Identify opportunity dollars to your retail partners by closing share gaps to their rest of market.
Pinpoint drives to fair share gaps across base (price, distribution, sales rate) and incremental (promotional frequency and lift).
