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THE SINGLE SOURCE OF TRUTH FOR
Automotive
Digital channels are quickly transforming the way people shop for cars and automotive aftermarket products. This creates new opportunities to engage with consumers in both online and brick-and-mortar channels.
To win in this competitive and rapidly changing market, you need the broadest and deepest global view of the U.S. automotive aftermarket industry, based on our best-in-class point-of-sale (POS) and consumer data.
We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
Join more than 7,000 clients and partners worldwide
It all starts with
Automotive Industry Experts
“The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is happening quickly. How will these changes impact brands and retailers and how the aftermarket does business? It’s easy (and important) to focus on the short term: profit, margin, assortment, and foot traffic. But is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.”
Drive Automotive Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Automotive Sales Leaders Hold Steady; Notable Shifts in Sales Performance
There were no changes in product rankings this period. The top three categories remain Batteries, Motor Oil, and Wipers. Batteries saw a notable sales decline of -5.7%, while Appearance Chemicals and Interior Accessories posted substantial gains of 5.4% and 4.1%, respectively. Most other categories experienced modest declines or minimal growth. Overall, the market leaders retained their positions despite some significant shifts in sales performance.
Source: Circana, Liquid AI™,
December, 2025
Data Source:
Point of Sale (POS) Data
Featured Solutions for Automotive Brands
Circana offers tailored solutions for every corner of the automotive industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
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