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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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See actual behaviors for actionable results.

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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Liquid AI

Answer your most pressing business questions in a fraction of the time.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

A curriculum to address your needs.

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Automotive
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THE SINGLE SOURCE OF TRUTH FOR

Automotive

Digital channels are quickly transforming the way people shop for cars and automotive aftermarket products. This creates new opportunities to engage with consumers in both online and brick-and-mortar channels.

To win in this competitive and rapidly changing market, you need the broadest and deepest global view of the U.S. automotive aftermarket industry, based on our best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Nathan Shipley

Nathan Shipley

Executive Director, Industry Analyst Automotive

“The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is coming, and it’s happening quickly. How will these changes impact brands and retailers and how the aftermarket does business? It’s easy (and important) to focus on the short term—profit, margin, assortment, and foot traffic—but is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.”
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With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

Automotive Sales: Stability in Rankings, Minor Sales Fluctuations


In the automotive industry, the top three leaders, Batteries, Motor Oil, and Wipers, maintained their rankings from the prior period. Notably, Wipers experienced a significant sales increase of 4.0%, while Appearance Chemicals saw a modest rise of 1.0%. Despite these changes, no shifts in rankings occurred across all categories.

Source: Circana, Liquid AI™,

January, 2025

Data Source: 

Point of Sale (POS) Data

Shell Shock: How Consumers are Reacting to Egg Shortages and Rising Prices

Apr 17, 2025

Insights in Action

Despite a 68% year-over-year spike in egg prices as of early 2025, consumer demand has remained resilient, with households purchasing...

Gasoline Consumption

The U.S. motor fuels industry has changed tremendously over the last twenty years, as nontraditional retailers have entered the competitive landscape. We help our clients and retail partners understand consumer mindset around gasoline purchase behaviors.

Replacement Tires

The replacement tires market is in a constant state of change due to an ever-evolving macro landscape. Now more than ever, the tires industry needs granular item and market-level data to understand trends and pivot in response.

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INDUSTRY COVERAGE

The automotive aftermarket has seen tremendous disruption and success due to changing driving and mobility patterns, especially in a postpandemic world. Retailers and brands need to understand market and consumer trends to respond and compete.

Automotive Aftermarket

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Featured Solutions

Marketing Strategy & Consumer Data Analysis Tools | Circana

SOLUTION

Right audience, right channels, real results.

Complete Market Masurement & Consumer Data Analytics | Circana

SOLUTION

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Data & Consumer Forecasting Tools For Industry Growth | Circana

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