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THE SINGLE SOURCE OF TRUTH FOR
Food and Beverage
Stay ahead of a rapidly changing industry and evolving consumer behaviors.
No one knows more about how people eat and drink than Circana.
For decades, we’ve been the definitive source of omnichannel information on food and beverage consumption, both in home and away.
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Industry Experts
“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”
"Convenience has been critical to the CPG food and beverage industry since the beginning of time, but as it continues to evolve, consumers want speed to table with uncompromising quality. True innovation speaks to the consumer’s definition of value, which increasingly is the one-two punch of time and experience.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
2025 REPORT
2025 Eating Patterns in America is now available
Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analysis, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.
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