Updated: Aug 14
What, when, where, and why America eats and drinks is changing — creating new challenges and opportunities for brands, retailers, and foodservice operators. Circana’s newest edition of Eating Patterns in America helps you decode these shifts and turn evolving consumer behavior into smarter growth strategies.
Now in its 41st edition, Eating Patterns in America 2026 brings together Circana’s view of U.S. consumption across more than $1.8 trillion in spending and 618 billion eating and drinking occasions, connecting in-home and away-from-home behaviors in one practical resource.
Use the report to:
Spot emerging behaviors before they become mainstream.
Prioritize the occasions, segments, and channels with the greatest potential.
Build more effective innovation, marketing, merchandising, and activation plans.
Powered by multiple integrated Circana datasets, the report delivers a 360-degree view of consumption across food and beverage, foodservice, broadline distribution, small appliances, housewares, and more.
Explore the video and complete the form to see how Eating Patterns in America 2026 can help your team turn insight into action.
