

2025 Eating Patterns in America
A complete view of how America eats, drinks, and lives
Now in its 40th year, Eating Patterns in America is the most comprehensive guide to understanding the evolving food and beverage landscape. Powered by Circana’s unmatched data assets and industry expertise, this flagship report helps you uncover growth opportunities, respond to shifting consumer needs, and make smarter decisions across retail, foodservice, and beyond.
Whether you’re in CPG, foodservice, or retail, this report helps you:
Understand how generational shifts and economic pressures shape consumption
Identify whitespace opportunities across dayparts and categories
Align your strategies with consumer values, health goals, and lifestyle changes
Exclusive Insights
Eating Patterns in America is now available.
The most comprehensive view of food and beverage consumption behavior, both in-home and away.
Eating Patterns in America: 40th Annual Report
This year marks the 40th annual look at America’s eating patterns. From inflation and dining habits to the impact of GLP-1 drugs, health policies, and shifting views on processed foods—discover the key trends shaping what’s on our plates today.



