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Social Commerce
Measure, understand, and act on insight from the rapidly growing social commerce channel. By capturing product, shop, and engagement data, Circana’s Social Commerce solution enables demand signal visibility into this increasingly critical channel that was previously unavailable through traditional measurement approaches so teams can distinguish short-term buzz from real demand.
Innovative
Daily shop & product insights that innovate and accelerate for a 360-degree view of social commerce.
Trusted
Built by Circana, a 40+ year industry leader in measurement and analytics solutions, backed by our advanced data science.
Detailed
Only Circana has the depth of cross-channel visibility, ensuring a complete daily capture of social media commerce
Join more than 7,000 clients and partners worldwide
Discover the Core Features and Capabilities of the Social Commerce Solution
Key Features
Designed to help brands and retailers move at the rapid speed of social, Social Commerce solution delivers a comprehensive view of performance, competitive dynamics, and emerging trends so you can quickly identify opportunities, optimize strategies, and confidently act on real-time market signals. This solution brings clarity to one of the fastest-growing and most complex channels by translating vast amounts of product, shop, and engagement data into intuitive, decision-ready insights.
Measure market performance with daily, near real-time visibility into sales and demand signals
Track product performance, pricing, and competitive dynamics at the item level
Analyze shop performance including seller reach and fulfillment metrics
Quantify consumer engagement via ratings, reviews, and followers
Identify emerging trends and fast-growing segments
Link Engagement to Purchase and Understand Demand Signals
Social media commerce represents a fundamental shift in the path to purchase where discovery, influence, and transaction increasingly occur in a single environment. Circana connects social engagement signals directly to sales outcomes for comprehensive, concise insights.
Connect engagement signals such as likes, reviews, followers, directly to sales to understand what drives conversion
Identify how content, influencers, and live interactions translate into measurable demand
Distinguish between viral spikes and sustained growth trends to guide investment decisions
Monitor real-time product momentum to spot emerging winners early
Evaluate how pricing, promotions, and shop performance influence both engagement and purchase outcomes
From Blind Spots to Breakthrough: Your Trusted Source for Social Commerce Data
With decades of measurement expertise, advanced data science, and proprietary methodology, Circana is your go-to source for social commerce data. As part of the Complete Market®suite, Social Commerce solution extends Circana’s market performance measurement discipline into social retail, bringing the same consistent, trusted view of performance to this rapidly evolving channel. By combining our comprehensive data collection with rigorous quality control and social signal alignment to established product and brand frameworks, Circana delivers a consistent, reliable view of performance. This transforms complex social activity into clear, actionable insights.
Social Commerce Solution Use Cases
Brand Manufacturers
Identify high-growth products, optimize pricing strategies, and monitor competitive dynamics in the social commerce channel. Leverage engagement insights to refine content strategies and accelerate demand generation. Gain early visibility into emerging trends and viral moments to inform innovation pipelines, product launches, and marketing investment decisions.
Retailers and Marketplaces
Understand which emerging brands and products are gaining traction in social channels. Use insights to inform merchandising, partnerships, and assortment strategies that drive traffic and conversion. Anticipate demand shifts earlier by monitoring social engagement signals, enabling more agile inventory planning and more relevant in-store and online experiences.
How You'll Grow with Circana's Complete Data
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Social Commerce Solution
Learn More About Circana's Other Measurement Solutions
Circana’s Complete Market® solution offers the most comprehensive measurement of in-store and online sales, including fulfillment type breaks, across CPG categories. Anchored by our unrivaled census coverage and industry’s leading technology platform, Liquid Data®, Complete Market turns complexity into clarity – all in one solution.
Understand The Complex Consumer Journey
Circana is a leader in providing technology, AI, and data to manufacturers and retailers. We help companies discover new patterns, opportunities, and emerging trends with cross-industry analyses, allowing brands to curate innovative consumer targeting opportunities to identify change drivers and growth opportunities both in-store and online.
