Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Complete Food & Beverage™ is now available
THE SINGLE SOURCE OF TRUTH FOR
Perimeter Store and Fresh Foods
Quickly understand growth opportunities, navigate trends and shopper behaviors, and meet changing consumer expectations.
The store perimeter departments continue to change, and you need the latest data and insights to keep up. Circana is the leader in tracking and analyzing everything happening in perishables departments, including meat, produce, refrigerated/dairy, seafood, deli, bakery, and floral.
Fixed and random-weight items come together for a complete department view, harmonized for the first time in attributes and categories.
Circana can help you make confident decisions with the most accurate insight available.
Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“The perimeter is the store’s heart and you can feel the retailer’s brand image beating as you walk through the departments. It also houses some of the industry’s most important brands and unique foods. And if you want to understand consumer trends, this is the place to start.”
"Dairy, the largest food and beverage aisle in the store, is undergoing a renaissance. As consumers weigh and better understand the numerous benefits dairy brings to the table, they are increasingly incorporating these nutritious and versatile products to their everyday lives. Calcium, protein, vitamins and pre/probiotics are some of the key benefits dairy provides, along with an increasing number of lactose-free options."
"Modern consumers are more complex than ever. They are making purchasing decisions based on many dimensions of value, including convenience, experience, and what fits in their lifestyle or the particular focus on that shopping trip or meal. Fresh foods are now found across all segments of retail and food service, but an 'insights chasm' still exists between CPG and fresh. Circana bridges that gap to unlock unprecedented growth strategies for our clients."
"The dairy market is rapidly evolving from a shift in consumer preference toward dairy for protein and product innovation. Expansion into new forms and flavors, increased excitement through limited time offerings, and a focus on consumer health and well-being are fueling growth in this large and important aisle."
Melissa Rodriguez
Vice President, Perimeter
“Consumers continue to engage with eating habits that drive protein, associating protein as a power nutrient supporting a healthy lifestyle. Diets like keto, carnivore, paleo, etc., are fueling sales in pure protein forms.
Protein claims are popping up in nearly every category within the store. More convenient offerings are appearing on shelves, growing the appeal for consumers looking to save time and make meal prep easier.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
