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Soccer Ball in Stadium

Of those who plan to watch the global soccer tournament,

66%

State that they plan to view this year's matches at home by themselves or with members of their household.

Quick Insight

As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.

And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.

For brands, that means more occasions, more connection points, and more moments to win with consumers.

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CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

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Melissa Altobelli

Melissa Altobelli

Senior Vice President, Dairy and Bakery Practice Leader

Melissa Altobelli is a 25+ year veteran at Circana responsible for overseeing the overall management and development of global account teams. In addition to her extensive expertise in client insights, Altobelli has held positions within Circana’s client development and client retention organizations.


Altobelli is a recognized thought leader on trends and innovation across bakery categories, achieving growth for snacks and sweets, and the evolution of better-for-you ingredients and health claims in bakery. She is regularly quoted as a baking industry expert in publications such as Supermarket Perimeter, Baking & Snack, and Supermarket News. Altobelli is also a frequent speaker at leading industry events such as Snack Food and Wholesale Bakery’s State of the Industry: Snacks and Bakery, and ABA’s Nexus NextGen Baker Leadership Forum.

Recent Posts from

Melissa Altobelli

Life Imitates Brands: How Dupe Demand is Evolving

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Life Imitates Brands: How Dupe Demand is Evolving
More than half (58%) of shoppers have purchased a dupe, and price is no longer the whole story. Quality, convenience, and social media discovery are reshaping how consumers buy across apparel, footwear, and beauty, turning dupes from a budget compromise into a deliberate choice that brands can no longer afford to ignore

21 Aug 2026

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Better Customer Experiences Start with the Right Data Mix

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Better Customer Experiences Start with the Right Data Mix
Retail is entering a “phase of continuance”, a moment where underlying shopper habits have stabilized, and brands can no longer point to volatility as the sole explanation for performance swings. In this environment, customer experience becomes the differentiator: shoppers reward retailers that reduce friction, stay relevant, and deliver consistency across every trip and channel.

21 Aug 2026

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Weak Confidence, What's Driving Foodservice Growth?

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Weak Confidence, What's Driving Foodservice Growth?
July 2026 China Foodservice Sentiment Report

20 Aug 2026

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Circana Report Highlights Protein and Convenience as Two Forces Influencing America’s Evolving Eating Patterns

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Circana Report Highlights Protein and Convenience as Two Forces Influencing America’s Evolving...
Americans' eating and drinking patterns continue to evolve as they balance nutrition, convenience, cost, and connection

19 Aug 2026

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Australian toy market surges +13% in first half of 2026 as fandom, trading cards and building sets fuel growth

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Australian toy market surges +13% in first half of 2026 as fandom, trading cards and building sets...
Strong consumer demand, licensed toys and premium purchases drive growth across the market

18 Aug 2026

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Google Meridian and the Shift to Causal Measurement

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Google Meridian and the Shift to Causal Measurement
Marketers have spent decades asking a deceptively simple question: did the media work? For most of that time, the answer came from correlation. Sales went up, spend went up, and everyone hoped the two were connected.

17 Aug 2026

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Performance Shoe Sales Pick Up the Pace Amid Selective US Consumer Spending in the Footwear Market

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Performance Shoe Sales Pick Up the Pace Amid Selective US Consumer Spending in the Footwear Market
Consumers remain highly intentional about their footwear purchases

17 Aug 2026

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Australia Foodservice Winners of Q2 2026

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Australia Foodservice Winners of Q2 2026
Australia’s foodservice sector gained momentum in Q2 2026, with growth in both spend and traffic despite continued household budget pressures. Discover the channels, occasions, categories, and food and beverage trends that drove consumer engagement and created new opportunities across the market.

14 Aug 2026

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Back-to-School Signals a New Reality: Shoppers Need More Than Promotions

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Back-to-School Signals a New Reality: Shoppers Need More Than Promotions
Circana data shows that a purposeful approach to spending continues through July as shoppers prioritize needs over deals

14 Aug 2026

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US Toy Industry Posts Strongest First Half in Six Years, Circana Reports

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US Toy Industry Posts Strongest First Half in Six Years, Circana Reports
The first half of 2026 demonstrated that the toy industry's growth story reflects both the extraordinary performance of trading cards and strength across several other key areas of the market,

12 Aug 2026

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Is Assortment Affecting Your Market Share?

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Is Assortment Affecting Your Market Share?
Undetected assortment issues can quietly erode market share, siphoning sales to competitors even as a retailer believes it is executing flawlessly against its own plan. Measuring assortment productivity against the market and not just internal targets is essential to catching problems early, before they compound into lasting share loss.

11 Aug 2026

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US Beauty Industry Posts Solid First-Half Growth as Fragrance and Skincare Lead Across Prestige and Mass Retail, Circana Reports

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US Beauty Industry Posts Solid First-Half Growth as Fragrance and Skincare Lead Across Prestige and...
Beauty continues to benefit from consumers' willingness to shop across price tiers, selectively investing in products that deliver the strongest emotional and functional value,

11 Aug 2026

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Beauty Industry Sales in Canada Grow 6% in the First Half of 2026, Circana Reports

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Beauty Industry Sales in Canada Grow 6% in the First Half of 2026, Circana Reports
Hair emerges as the fastest-growing category as consumers prioritize wellness, efficacy, and value-driven beauty purchases

11 Aug 2026

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L’Oréal on Marketing Effectiveness Across 50+ Brands

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L’Oréal on Marketing Effectiveness Across 50+ Brands
Watch the full conversation with Vasileios Kourakis and Cara Pratt and Emma Delserieys from Cannes Lions 2026.

10 Aug 2026

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Circana Reveals 2026 B2B Tech Channel Performance Award Winners at XChange, Showcasing the Industry’s AI Leaders

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Circana Reveals 2026 B2B Tech Channel Performance Award Winners at XChange, Showcasing the...
We are proud to recognize the organizations that continue to set the standard for excellence across the B2B technology channel

10 Aug 2026

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Circana Reveals Regional Toy Market Dynamics Across Europe, The Americas, and Asia-Pacific

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Circana Reveals Regional Toy Market Dynamics Across Europe, The Americas, and Asia-Pacific
While the global toy industry remains united by consumer passion for play, today's market is also defined by local dynamics,

10 Aug 2026

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The Next Era of Omnichannel Growth: Why Precision Matters More Than Presence

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The Next Era of Omnichannel Growth: Why Precision Matters More Than Presence
For years, omnichannel growth was defined by expansion. Brands entered new retailers, built e-commerce capabilities, tested social commerce, and adapted to emerging fulfilment models. The objective was clear: be present wherever shoppers want to buy. However, that era is giving way to a more demanding one. As shopper behavior fragments and fulfilment models evolve, growth will depend less on breadth and more on precision. The brands that outperform will understand how behavior is shifting...

10 Aug 2026

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Eating Patterns in America 2026: See How America Eats, Drinks, and Decides

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Eating Patterns in America 2026: See How America Eats, Drinks, and Decides
Circana’s 41st annual Eating Patterns in America report reveals how shifting consumer eating and drinking behaviors are reshaping food, beverage, retail, and foodservice. Based on $1.8 trillion in spending and 618 billion consumption occasions, it delivers a full view of in-home and away-from-home trends — with actionable insights to sharpen innovation, marketing, and activation strategy.

6 Aug 2026

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Rising Prices and Americans’ Focus on Value Keeps Consumer Technology Revenue Growth on a Moderate Track Through 2028

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Rising Prices and Americans’ Focus on Value Keeps Consumer Technology Revenue Growth on a Moderate...
Notebook PCs’ share of total U.S. tech revenue projected to reach a five-year high in 2026.

6 Aug 2026

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U.S. B2B Technology Revenue Grows 10% in First Half of 2026; Growth Expected to Moderate in the Second Half, Reports Circana

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U.S. B2B Technology Revenue Grows 10% in First Half of 2026; Growth Expected to Moderate in the...
Cloud, software and services, and IT hardware continue to support business technology spending as organizations prioritize modernization, security, and productivity.

5 Aug 2026

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