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The holidays are approaching quickly and so are the decisions about what’s cooking! 🤔 🍽️
Key Insights
📦 Circana data shows that 23% of those celebrating Christmas plan to order some pre-cooked or ready-to-serve items, while 9% will outsource their entire holiday meal.
From homemade classics to convenient options, holiday meals are evolving with consumer preferences.
So ... Homemade?
Or premade?
Company
Suggested solutions
Melissa Altobelli
Senior Vice President, Dairy and Bakery Practice Leader
Melissa Altobelli is a 25+ year veteran at Circana responsible for overseeing the overall management and development of global account teams. In addition to her extensive expertise in client insights, Altobelli has held positions within Circana’s client development and client retention organizations.
Altobelli is a recognized thought leader on trends and innovation across bakery categories, achieving growth for snacks and sweets, and the evolution of better-for-you ingredients and health claims in bakery. She is regularly quoted as a baking industry expert in publications such as Supermarket Perimeter, Baking & Snack, and Supermarket News. Altobelli is also a frequent speaker at leading industry events such as Snack Food and Wholesale Bakery’s State of the Industry: Snacks and Bakery, and ABA’s Nexus NextGen Baker Leadership Forum.
