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Solutions

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Not sure where to start?

Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

FEATURED

Complete Market

Analyze sales performances across channels.

Complete Consumer

Consumer demographics and preferences.

Survey

See actual behaviors for actionable results.

Complete Food & Beverage

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

FEATURED

Analytics

Diagnostic, predictive, and prescriptive insights.

Complete Audiences

Reach the right audience at the right time.

Measurement

Maximize every media dollar.

Liquid Data Collaborate

Improve retailer-supplier efficiency & effectiveness.

Resources

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Blog

New strategies and tactics.

Press Releases

Circana's official announcements.

Media Coverage

Circana in the press.

Industry Rankings

Industry rankings vs. previous data period.

Webinars

Deep expertise from global industry leaders.

Reports

Perspectives from our industry and thought leaders.

Product Training

A curriculum to address your needs.

Analyst Reports

Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Melissa Altobelli

Melissa Altobelli

Senior Vice President, Dairy and Bakery Practice Leader

Melissa Altobelli is a 25+ year veteran at Circana responsible for overseeing the overall management and development of global account teams. In addition to her extensive expertise in client insights, Altobelli has held positions within Circana’s client development and client retention organizations.


Altobelli is a recognized thought leader on trends and innovation across bakery categories, achieving growth for snacks and sweets, and the evolution of better-for-you ingredients and health claims in bakery. She is regularly quoted as a baking industry expert in publications such as Supermarket Perimeter, Baking & Snack, and Supermarket News. Altobelli is also a frequent speaker at leading industry events such as Snack Food and Wholesale Bakery’s State of the Industry: Snacks and Bakery, and ABA’s Nexus NextGen Baker Leadership Forum.

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