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Which Thanksgiving Entrée Do You Prefer?
Holiday Prep Mode: ON
This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year.
So ... Turkey or Ham?
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Suggested solutions
Eating Patterns in America is now available.
THE SINGLE SOURCE OF TRUTH FOR
Health and Wellness
Consumers are continually expanding their definition of health and wellness.
Today, Americans have an average of 6.6 wellness goals, from sleep and mental health, to physical exercise and nutrition. It’s critical to know how consumers are connecting with brands and retailers, the types of products they’re interested in, and how they’re defining the value of the products they seek.
We offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
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Industry Experts
“Consumers continually lean toward self-improvement and a more preventive approach to health and wellness. As consumer definitions of self-care evolve, opportunities to meet them on this journey with new products and innovations abound.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
14 Nov 2025
Insights in Action
Nominal revenue gains in October 2025 are up against last year’s preelection declines CHICAGO, Nov. 14, 2025 — U.S. consumers continue to demonstrate their resiliency and flexibility in navigating the challenges facing them. However, that resiliency includes spending more while being able to afford and get less. In the combined four weeks ending Nov. 1, 2025, consumer spending prioritization remained ever present, helping to bring 2% growth to overall U.S. retail sales revenue, while unit...
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