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Eating Patterns in America is now available.
THE SINGLE SOURCE OF TRUTH FOR
Health and Wellness
Consumers are continually expanding their definition of health and wellness.
Today, Americans have an average of 6.6 wellness goals, from sleep and mental health, to physical exercise and nutrition. It’s critical to know how consumers are connecting with brands and retailers, the types of products they’re interested in, and how they’re defining the value of the products they seek.
We offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.
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It all starts with our
Industry Experts
“Consumers continually lean toward self-improvement and a more preventive approach to health and wellness. As consumer definitions of self-care evolve, opportunities to meet them on this journey with new products and innovations abound.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data
30 Sept 2025
Insights in Action
This year marks a pivotal moment for the beverage industry. Growth will not come from short-term disruption but from strategic reinvention. As new consumers, needs, and occasions reshape the market, category leadership will belong to those who strengthen their capabilities; innovating with purpose, embedding sustainability, and engaging shoppers in credible and lasting ways.
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