Apparel

It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.

To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.

We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.

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Industry Experts

Kristen Classi-Zummo

Director, Industry Analyst, Apparel

Expert Bio

“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”

With our best-in-class data, you can:

Understand Crucial Demographics

Optimize Product Portfolio

Benchmark Your Sales Performance

Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Apparel Category Sales: Tops, Bottoms, and Intimates Lead, Outerwear Sees Notable

Growth

There were no changes in product rankings this period. The top three leaders remain Tops, Bottoms, and Intimates. Outerwear showed the most substantial growth with a 13.3% increase in sales versus the prior period.

In contrast, Swimwear experienced a significant decline of -19.2%. All other categories saw minor fluctuations, with no shifts in their rank positions.

Source: Circana, Liquid AI™,

August, 2025

Data Source:

Point of Sale (POS) Data

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Industry Ranking

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October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana

14 Nov 2025

Insights in Action

October Retail Sales Reveal the Impact of Headwinds Challenging Consumers, Reports Circana

Nominal revenue gains in October 2025 are up against last year’s preelection declines CHICAGO, Nov. 14, 2025 — U.S. consumers continue to demonstrate their resiliency and flexibility in navigating the challenges facing them. However, that resiliency includes spending more while being able to afford and get less. In the combined four weeks ending Nov. 1, 2025, consumer spending prioritization remained ever present, helping to bring 2% growth to overall U.S. retail sales revenue, while unit...

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