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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Liquid AI

Answer your most pressing business questions in a fraction of the time.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

Perspectives from our industry and thought leaders.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Apparel
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THE SINGLE SOURCE OF TRUTH FOR

Apparel

It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.

To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.

We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Kristen Classi-Zummo

Kristen Classi-Zummo

Director, Industry Analyst, Apparel

“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”
Understand Crucial Demographics
Optimize Product Portfolio
Apparel
Benchmark Your Sales Performance
Quantify Your Media’s Impact

With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

Apparel Sales Overview: Stability Amidst Decline


The top three leaders in the Apparel industry remain unchanged: Tops, Bottoms, and Outerwear. Despite a general decline in sales, Dresses improved its ranking, moving from 7th to 6th place, with a slight sales increase of 1.0%. Intimates experienced the most significant sales drop at -10.3%. Overall, the market shows stability in rankings despite fluctuations in sales percentages.

Source: Circana, Liquid AI™,

January, 2025

Data Source: 

Point of Sale (POS) Data

Shell Shock: How Consumers are Reacting to Egg Shortages and Rising Prices

Apr 17, 2025

Insights in Action

Despite a 68% year-over-year spike in egg prices as of early 2025, consumer demand has remained resilient, with households purchasing...

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Featured Solutions

Marketing Strategy & Consumer Data Analysis Tools | Circana

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Right audience, right channels, real results.

Complete Market Masurement & Consumer Data Analytics | Circana

SOLUTION

An unrivaled view of the truth.

Data & Consumer Forecasting Tools For Industry Growth | Circana

SOLUTION

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