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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

Apparel
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THE SINGLE SOURCE OF TRUTH FOR

Apparel

It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.

To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.

We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Kristen Classi-Zummo

Kristen Classi-Zummo

Director, Industry Analyst, Apparel

“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”
Understand Crucial Demographics
Optimize Product Portfolio
Apparel
Benchmark Your Sales Performance
Quantify Your Media’s Impact

With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

Apparel Category Sales Leaders Hold Steady; Swimwear Sees Standout Growth


In the latest 4-week period, there were no changes in category rankings compared to the prior period.


The top 3 leaders remain Tops, Bottoms, and Intimates. Notably, Swimwear achieved the highest percent growth at 27.%, while Dresses also saw a substantial increase of 11.4%. Outerwear was the only category to decline, down 6.4% from the previous period. All other categories posted moderate growth.

Source: Circana, Liquid AI™,

February, 2025

Data Source: 

Point of Sale (POS) Data

The Restaurant Industry Gained Momentum in March After a Slow Start to the Year

Apr 23, 2025

Insights in Action

March's performance is an encouraging indication of the restaurant industry’s strength and adaptability. Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn't an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty.

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Marketing Strategy & Consumer Data Analysis Tools | Circana

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