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THE SINGLE SOURCE OF TRUTH FOR
Apparel
It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.
To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.
We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.
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Industry Experts
“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Apparel Category Sales: Top Performers Hold Steady, Outerwear Sees Sharpest Drop
The top three leaders in the Apparel category remain unchanged: Tops, Bottoms, and Dresses hold the first, second, and third ranks, respectively.
Most categories experienced slight declines, but Outerwear saw a substantial sales decrease of -9.0%. Socks improved its rank, moving up to eighth place, while Outerwear dropped to ninth. Overall, the market shows minor fluctuations, with only these two categories changing positions.
Source: Circana, Liquid AI™,
April, 2025
Data Source:
Point of Sale (POS) Data
19 Aug 2025
Insights in Action
The beauty industry’s latest results are indicative of a consumer who is focused on efficacy and elevated value. Only 14% of U.S. beauty buyers believe that higher prices indicate a better-quality product. The mass and prestige markets are converging, with premium-priced brands in mass retail and value-priced prestige brands outperforming their counterparts. As the industry faces tariff uncertainties and shifting consumer sentiment, adaptability and strategic agility are essential for success...
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