

Solutions
We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
Resources

With Circana, You Can.
Industries



THE SINGLE SOURCE OF TRUTH FOR
Apparel
It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.
To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.
We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.

Join more than 7,000 clients and partners worldwide
It all starts with our
Industry Experts
“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”

With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Apparel Sales Overview: Stability Amidst Decline
The top three leaders in the Apparel industry remain unchanged: Tops, Bottoms, and Outerwear. Despite a general decline in sales, Dresses improved its ranking, moving from 7th to 6th place, with a slight sales increase of 1.0%. Intimates experienced the most significant sales drop at -10.3%. Overall, the market shows stability in rankings despite fluctuations in sales percentages.
Source: Circana, Liquid AI™,
January, 2025
Data Source:
Point of Sale (POS) Data





Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
Future of™ Apparel is now available