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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
Future of™ Apparel is now available
THE SINGLE SOURCE OF TRUTH FOR
Apparel
It’s critical for apparel brands to keep tabs on industry trends. What’s hot today will be blasé tomorrow. Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.
To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.
We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.
Join more than 7,000 clients and partners worldwide
It all starts with
Apparel Industry Experts
“Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective.”
Drive Apparel Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
INDUSTRY RANKING
Data Spotlight
Top Apparel Categories Hold Steady; Notable Growth in Swimwear and Sleepwear
The top three categories by sales remain Tops, Bottoms, and Dresses. No changes in overall rankings occurred his period. Swimwear saw the highest sales growth at 18.9%, followed by Sleepwear at 10.8% and Underwear at 8.4%. Socks and Tailored Clothing experienced declines of -0.5% and -2.1%, respectively.
Source: Circana, Liquid AI™,
March, 2026
Data Source:
Point of Sale (POS) Data
16 Jun 2026
Insights in Action
Tariffs and economic pressure are forcing marketers to rethink how they invest, message, and plan. Cutting spend isn’t always the answer—brands that make smarter, more strategic decisions can protect performance and uncover growth opportunities. This report explores how to balance short‑term pressures with long‑term impact across media, pricing, and messaging.
Featured Solutions for Apparel Brands
Circana offers tailored solutions for every corner of the apparel industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an Expert
We’ll Show You How to Transform
Complexity into Clarity
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
