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Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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This Halloween

the candy aisle has a new frontrunner. 

Over the first four weeks of the season, shoppers picked up 31.2 million pounds of non-chocolate Halloween candy, surpassing 25.1 million pounds of chocolate.

Which Halloween Candy Do you Prefer?

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Kristen Classi-Zummo

Kristen Classi-Zummo

Director, Industry Analyst, Apparel

Kristen Classi-Zummo is an industry analyst specializing in fashion and active apparel at Circana. In this role, she collaborates with premier brands and retailers to uncover strategic business opportunities within the apparel sector. Prior to her Circana tenure, Classi-Zummo oversaw product development for men’s and women’s Blue Label at Ralph Lauren.


A respected industry authority, Classi-Zummo is a featured contributor for Forbes, where she covers apparel industry trends. She is also frequently quoted as an industry expert in publications such as The New York Times, WWD, and The Wall Street Journal. She has shared industry insights as a featured presenter at trade shows including Curve, Magic, and Sourcing Journal.


Classi-Zummo holds a master’s degree in global fashion management and a bachelor’s in merchandising from the Fashion Institute of Technology in New York City.

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