Circana and Co-op announce a new multi-year agreement, extending a partnership that has helped transform how Co-op, its suppliers and partners use data and insights to drive growth, improve collaboration and create value for members and customers.
Since launching in 2020, HIVE has become a central part of Co-op’s data strategy, enabling Co-op and its suppliers to work from the same data and build a shared understanding of customer behaviour, category performance and market trends. HIVE brings together EPOS transactions, shopper insights, loyalty metrics, purchasing behaviours and market performance to provide a single view of performance across the business.
Built on a shared commitment to collaboration, innovation and actionable insight, the Circana and Co-op partnership has continually evolved to meet the changing needs of the retail industry. The renewed agreement marks the next phase of HIVE’s development, further strengthening Co-op’s ability to unlock value from its data assets while helping suppliers make faster, more informed decisions.
Over the next five years, Circana and Co-op will expand the platform’s capabilities through the integration of new data assets and measurement solutions, including supply chain, quick commerce and wholesale insights. This broader ecosystem will create a more connected view of performance across the Co-op business, helping identify growth opportunities, strengthen supplier collaboration and support decision-making across commercial, category and operational teams.
The evolution of HIVE reflects a growing need for retailers and suppliers to work from a common source. By bringing together multiple datasets in a single platform, HIVE enables users to move seamlessly from understanding what happened, to understanding why it happened and identifying the actions most likely to drive continued growth.
Imran Rasul, Chief Commercial Officer, Co-op, said:
“We are delighted to deepen and extend our relationship with Circana. The next evolution of HIVE will provide suppliers with broader, more connected insights across our business, enabling faster decision-making, stronger collaboration and greater opportunities for shared growth. Together, we're creating a platform that helps turn data into action and supports long-term success for both Co-op and its partners.”
Cari Memmott, SVP Retail UK, Circana, said:
“Circana is delighted to extend its partnership with Co-op through a new multi-year agreement. The renewal reflects the strength of our longstanding relationship and our shared commitment to driving growth through industry-leading data, insights and technology. Together, we will continue to enhance collaboration between Co-op and its supplier partners while supporting initiatives that create lasting benefits for local communities.”
About Circana
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimise their businesses. Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behaviour driving it, and accelerate their growth. Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set, and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
About Co-op:
Co-op Group is one of the world’s largest consumer co-operatives, operating across food retail, funerals, insurance and legal services. Owned by around 7.5 million active member-owners, Co-op exists to meet their needs and champion the causes they care about. With more than 2,300 food stores, 800 funeral homes and a wholesale business supplying around 8,000 additional outlets, Co-op employs around 54,000 colleagues and generates annual revenues of over £11 billion. It is a recognised leader in ethical business and community-led programmes, creating long-term value for members and communities across the UK.
Learn more at https://www.circana.com/.
Circana Press Office: circana@eurekacomms.co.uk
