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We measure demand so our clients understand where they have risks and opportunities.
FEATURED
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
FEATURED
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Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses.
The most integrated, most customizable, and fastest technology platform
Foresight and innovation are in our DNA
Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth.
Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries.
Resources
Thought leadership, insights, reports, and webinars to help you spark business growth and innovation.
Industries
Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems.
FEATURED | GROWTH LEADERS HUB
Circana’s 13th annual U.S. CPG Growth Leaders Report explores how the most successful CPG manufacturers, including companies with $100 million to $8 billion or more in annual sales, use innovation and value-driven strategies to outperform their peers. Circana’s research shows CPG companies prioritizing consumer needs and authenticity thrived in 2024.
Don't take our word for it.
Here’s what our clients are saying …
Rich Seifrid
Manager, Advanced Analytics
What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time.
We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place.
Kiersten Hafer
Vice President of Strategy and Domestic Market Development
We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product.
The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana.
Ben Tiener
Director, Gulp Media Network, 7-Eleven
7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns.
When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners.
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