Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
60%
are already changing habits and budgeting for holidays, led by younger consumers and families.
Holiday Intentions Report 2026
Holiday planning started well before the first sale. See how early planning is shaping what shoppers buy this season.
Download Circana’s free 2026 U.S. Holiday Purchase Intentions Report today.
Company
Suggested solutions
Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses.
RETAIL • MEDIA • MARKETING • ANALYTICS • SUPPLY CHAIN • INNOVATION • MEASUREMENT • CONSUMER • MARKET
Circana’s predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth.
Circana’s Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.
Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries.
Resources
Thought leadership, insights, reports, and webinars to help you spark business growth and innovation.
Industries
Covering 26 industries across CPG, general merchandise, and more, so you can solve business problems.
FEATURED | INSIGHTS HUB
Holiday spending forecast to range from down 1% to up 2.5% as shoppers seek value, convenience, and experiences worth prioritizing
Don't take our word for it.
Here’s what our clients are saying …
What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time.
We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place.
Rich Seifrid
Manager, Advanced Analytics
We had a very underdeveloped and underutilized product in our portfolio and we really wanted to determine how to unlock growth related to that specific product.
The unique difference with the Circana solution was using consumer behavior in an in-store test using real data dollar sales to predict the impact. We learned a lot through the project and the partnership with Circana.
Kiersten Hafer
Vice President of Strategy and Domestic Market Development
7-Eleven has worked with Circana for a long time, as our data partner of record for broader analytic purposes. As we then launched Gulp Media Network, it was a natural fit to lean on that expertise, knowledge of our business, and the capabilities that Circana brought to build audiences and and to analyze efficacy of media campaigns.
When I think about Gulp Media Networks opportunities over the next year, we're excited about how we're able to bring customer data to influence media campaigns for our manufacturing partners.
Ben Tiener
Director, Gulp Media Network, 7-Eleven
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