Complexity into Clarity
The leading advisor in complexity of consumer behavior.

Can’t Get A Complete View of the Beauty Industry?
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We turn complexity into clarity with the most complete view of the consumer, igniting thinking and inspiring actions that unlock your business growth.
Get Complete Consumer™ understanding across all industries that matter to you.

Consumer Packaged
Goods
Understand consumers’ attitudes and behaviors, and retail purchasing and consumption trends, in the consumer packaged goods/fast-moving consumer goods industry. Win more shoppers and sales.

Retail
Tap into critical touch points along the shopper journey. Increase joint planning and collaboration with suppliers. Optimize supply chains and retail media programs for more loyal shoppers.

General Merchandise & Foodservice
Measure, predict, and improve performance across many diverse industries. Circana™ covers apparel, beauty, foodservice, home, media entertainment, OTC health care, technology, and more.

Media
Increase return on advertising spend. Target the right audiences, optimize in-flight campaigns, and measure ad performance — maximizing every media dollar.
Circana gives you …

Real-time visibility into consumers and markets in 23 countries, representing 75% of the world’s GDP
$4T
Measurement of $4T+ in global consumer spend covering over 30 million products

Insights across 26 industries, 2,000+ categories, and over 500,000 stores
Ignite Thinking
Our industry experts are strategic partners who truly understand your business, allowing us to push beyond insights into ideas that spark new thinking and lead to better outcomes.
Inspire Action
Our Liquid Data® technology includes cross-industry data and advanced analytics in one place, providing clarity for your business so you can see all the angles and find new connections.
Your Inner Circana
Stay in the know with the latest from our experts

Case Studies
See how we inspire brands and retailers to unlock business growth with unprecedented clarity.
The Latest Insights
Allowing you to make more confident decisions,
just like almost 7,000 of the world’s leading brands and retailers.
We’re Hiring!
We’re fueled by a passion for continuous learning and finding purpose in what we do. Explore our open roles and discover how we’re unstoppable together.