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we did it again.
Liquid AI

We measure and
accelerate demand.

Circana combines unmatched measurement capabilities with deep expertise, so you can look to us as advisors. We guide you to the answers and insights that help you accelerate demand, unlocking new growth for your business.
Here are some of our recent insights:

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Harness the power of AI

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Circana Launches Liquid AI, Marking Five Years of AI Innovation

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June 4, 2024

New Product Pacesetters: Dive into the Top Selling New Products of 2023

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What Makes Circana Different?

We have the most complete view.

We start with the most complete data, add cross-industry insights, and deliver it all through the lens of our deep category expertise. When our clients see the complete consumer, the complete store, and the complete wallet, they gain a full understanding that leads to confident action.

We have unparalleled technology. 

Our Liquid Data® platform makes it easy to work with cross-industry data and advanced analytics. Seeing all the angles helps our clients find new opportunities and spark growth. 

We have deep industry expertise.

Our industry experts are strategic partners who really understand each client’s business. That allows us to push beyond insights into ideas that ignite new thinking and lead to better outcomes.

What we needed was the ability to measure the Covid response, and Circana’s Monthly Sensitivities gave us the real time view of the consumer response, allowing us to time align to actions over time.

We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what already have in place.

Rich Seifrid
Manager, Advanced Analytics,

Circana worked with us throughout the process to make sure that they had the problem definition correct, went back and forth with that to make sure that everything was lined up, and then once we did get the results, they were gracious to set up a full walkthrough with me and then also did it with my team later so that we were able to answer any questions.

Scott Dunkley
Merchandising Center of Excellence

As we launched Gulp Media Network, it was a natural fit to lean on the expertise, deep knowledge, and capabilities of our business that Circana brings to build audiences and analyze the efficacy of media campaigns for Gulp Media Network.

Ben Tienor
Director, Gulp Media Network,

The Circana team is part of our team. We work arm in arm to help bring more value to our advertisers. They’ve been with us every step of the way, and our Media and Sales Performance Dashboard is just one example of how we bring that to life.

Soyeong Park
Head of Measurement Insights & Data Strategy
Sam’s Club MAP (Member Access Platform)

Through a combination of Circana’s retail point-of-sale and Checkout data assets, we can better understand consumer shopping behaviors and key market trends. We will continue to leverage Circana’s data to help validate our strategies, as we bring new and exciting products and experiences to athletes across the country.

Sara Bondi
Vice President Strategy
Dick’s Sporting Goods