Complexity into Clarity

The leading advisor in complexity of consumer behavior.

See the Possibilities

It’s Not Complete Unless It’s Circana Complete.

We turn complexity into clarity with the most complete view of the consumer, igniting thinking and inspiring actions that unlock your business growth.

Get Complete Consumer™ understanding across all industries that matter to you.

Consumer Packaged

Understand consumers’ attitudes and behaviors, and retail purchasing and consumption trends, in the consumer packaged goods/fast-moving consumer goods industry. Win more shoppers and sales.


Tap into critical touch points along the shopper journey. Increase joint planning and collaboration with suppliers. Optimize supply chains and retail media programs for more loyal shoppers.

General Merchandise & Foodservice

Measure, predict, and improve performance across many diverse industries. Circana™ covers apparel, beauty, foodservice, home, media entertainment, OTC health care, technology, and more.


Increase return on advertising spend. Target the right audiences, optimize in-flight campaigns, and measure ad performance — maximizing every media dollar.

Circana gives you …

Real-time visibility into consumers and markets in 23 countries, representing 75% of the world’s GDP


Measurement of $4T+ in global consumer spend covering over 30 million products

Insights across 26 industries, 2,000+ categories, and over 500,000 stores

Ignite Thinking

Our industry experts are strategic partners who truly understand your business, allowing us to push beyond insights into ideas that spark new thinking and lead to better outcomes.

Inspire Action

Our Liquid Data® technology includes cross-industry data and advanced analytics in one place, providing clarity for your business so you can see all the angles and find new connections.

Your Inner Circana

Stay in the know with the latest from our experts


Ignite thinking and improve decision making with deep-dive analyses and expert insights. 

Case Studies

See how we inspire brands and retailers to unlock business growth with unprecedented clarity. 


Discover our industry experts’ perspectives on the issues that matter to your business.


Hear experts discuss the latest consumer trends, insights, and opportunities in the market.

Allowing you to make more confident decisions,
just like almost 7,000 of the world’s leading brands and retailers.

7-eleven logo

What we needed was the ability to measure the Covid response, and Circana’s Monthly Sensitivities gave us the real time view of the consumer response, allowing us to time align to actions over time.

We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what already have in place.

Rich Seifrid
Manager, Advanced Analytics,

Circana worked with us throughout the process to make sure that they had the problem definition correct, went back and forth with that to make sure that everything was lined up, and then once we did get the results, they were gracious to set up a full walkthrough with me and then also did it with my team later so that we were able to answer any questions.

Scott Dunkley
Merchandising Center of Excellence

As we launched Gulp Media Network, it was a natural fit to lean on the expertise, deep knowledge, and capabilities of our business that Circana brings to build audiences and analyze the efficacy of media campaigns for Gulp Media Network.

Ben Tienor
Director, Gulp Media Network,

We’re Hiring!

We’re fueled by a passion for continuous learning and finding purpose in what we do. Explore our open roles and discover how we’re unstoppable together.