No one knows more about how people eat and drink than Circana™. For decades, we’ve been the definitive source of information on food and beverage consumption, both in home and away.
By tracking consumer behavior, attitudes, and usage motivators, we help you stay on top of the latest food industry trends.
We also offer a suite of forward-looking reports to guide your data-driven decision strategy with expert insights and food industry forecasts.
Deep Industry Expertise
Executive Vice President, Global CPG/FMCG Thought Leadership Food and Beverage
“Convenience has been critical to the CPG food and beverage industry since the beginning of time, but as it continues to evolve, consumers want speed to table with uncompromising quality. True innovation speaks to the consumer’s definition of value, which increasingly is the one-two punch of time and experience.”
-Sally Lyons Wyatt
Senior Vice President and Industry Advisor Food and Foodservice
“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”