No longer just an entertainment medium, gaming is a lifestyle. As a result, video game publishers and developers are under increased pressure to deliver the content their gamers demand, when they demand it.
At the same time, manufacturers must know how gamers interact with their content and hardware so they can power the best gaming experiences.
Our data and industry expertise ensure you can respond to market changes and your customers’ needs. You get complete, accurate information about your products’ market share and mindshare, plus industry insights, to help you track trends, identify business opportunities, and grow your business.
Deep Industry Expertise
Executive Director Games
“Circana’s entertainment expertise ― built on best-in-class data, thought leadership, and unparalleled analytics ― equips industry leaders to grow their businesses in a rapidly changing environment. Get a holistic view across books, media entertainment, toys, and video games with robust insights and unmatched industry expertise.”