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Future of™ Video Games is now available
THE SINGLE SOURCE OF TRUTH FOR
Video Games
No longer just an entertainment medium, gaming is a lifestyle. As a result, video game publishers and developers are under increased pressure to deliver the content their gamers demand, when they demand it.
At the same time, manufacturers must know how gamers interact with their content and hardware so they can power the best gaming experiences.
Our data and industry expertise ensure you can respond to market changes and your customers’ needs. You get complete, accurate information about your products’ market share and mindshare, plus industry insights, to help you track trends, identify licensing partnerships, find business opportunities, and grow your business.
Access the latest insights on gaming trends and opportunities, performance, and what’s ahead.
Join more than 7,000 clients and partners worldwide
It all starts with
Video Games Industry Experts
"Video games are a cultural powerhouse. The largest entertainment medium in consumer spending, the video game market of today is as diverse as it is large. From pick up and play mobile games to bleeding edge PC titles and beyond, staying ahead in this quickly evolving and constantly surprising industry requires data driven, actionable insights."
Drive Video Game Strategy with Precision Data
Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:
16 Jan 2026
Insights in Action
When it comes to meeting consumer preferences and needs, collecting data through surveys is only the first step. The real value in survey data lies in transforming raw numbers and responses into marketing strategies that fuel growth. This requires an integrated approach to align survey efforts with business goals, identify meaningful insights, and translate those insights into measurable initiatives.
Featured Solutions for Video Game Brands
Circana offers tailored solutions for every corner of the video game industry, helping brands stay ahead in a competitive market.
Channel Performance
From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.
Pricing and Promotions
We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.
Concept Testing
Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?
With Circana, you get the clarity you need to make confident, growth-driven decisions.
Unsure where to begin? Browse our solutions
Speak to an expert
Find out how we can help your brand grow more. Fill out the form and we will get right back to you.
