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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Market and Consumer
Complete Food & Beverage
As a trusted leader in data and analytics, Circana provides insight into everything purchased and consumed in and away from home. Our Complete Food & Beverage® solution delivers a complete understanding of U.S. CPG, foodservice, and consumption to bolster your business. Our services have helped countless businesses get a more complete view of the marketplace, understand new strategies, drive innovations, and more.
Actionable
Uncover trade-offs, opportunities, and areas to play with a broader
view in home and away from home.
Comprehensive
Understand purchase and consumption behaviors for
end-to-end insights on the decisions your consumers make.
Unique
Use new measures of category and brand health derived from the
integration of Circana data assets.
Join more than 7,000 clients and partners worldwide
Discover the Complete Food & Beverage Solution Core Features and Capabilities
Key Features of Complete Food & Beverage Data
Our comprehensive insights across CPG, foodservice, and consumption patterns enable smarter decisions that fuel growth. Track what products were sold, where, and when with our industry-leading point-of-sale (POS) and Receipt Panel data augmented with in-depth foodservice data to understand all aspects of consumer purchase dynamics. The Complete Food & Beverage solution empowers you to:
Measure market performance and act on the latest consumer trends by using gold standard POS and consumer data and analytics.
Uncover opportunities by linking purchase behaviors to consumption occasions.
Understand motivations behind food and beverage purchase behaviors.
Analyze share of stomach with consumption trends in home and away from home including preparation, motivations, and occasion dynamics.
Evaluate growth potential, competitive landscape, and resource allocation with foodservice market sizing.
Link Purchase To Consumption and Understand Share of Stomach
Food and beverage brands continue to face changing industry challenges to grow their share of stomach. As the consumer landscape evolves at a rapid pace, it’s critical to have the most robust and accurate insights at your fingertips. Circana’s Purchase to Consumption solution provides holistic, end-to-end insights into all food and beverage purchase and consumption behaviors from the same consumers. Linking receipts to consumption data allows you to:
Strengthen retailer partnerships with a unique view of customers’ behaviors and needs.
Inform innovation by monitoring emerging trends in shopping and consumption.
Uncover pockets of opportunity with a holistic view of the consumer journey.
Design winning promotions with your consumers’ unique habits in mind.
Discover aisle and merchandising strategies based on how consumers prepare meals and snacks.
Your Trusted Source for Food and Beverage Data
With an unparalleled combination of market, consumer, and foodservice data, Circana is uniquely equipped to provide expertise on the food and beverage industry. From purchase to consumption, we deliver an end-to-end view of behaviors to help businesses and brands overcome and solve their biggest business challenges.
Complete Food & Beverage Use Cases
Frozen Food Brands
Circana’s Complete Food & Beverage solution can help you identify opportunities across channels for product and ingredient innovation within highly competitive markets, such as frozen foods. With Complete Food & Beverage data, you can also identify consumer targets, gain inspiration from evolving foodservice trends, and activate against core segments.
Restaurant Operators
With Circana’s Complete Food & Beverage solution, restaurant operators can assess total category performance across in-home and away-from-home channels for purchase and consumption to identify change drivers and growth opportunities.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Complete Food & Beverage Solution
Learn More About Circana's Other Consumer and Consumption Measurement Solutions
