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Complete Food & Beverage
As a trusted leader in data and analytics, Circana provides insight into everything purchased and consumed in and away from home. Our Complete Food & Beverage® solution delivers a complete understanding of U.S. CPG, foodservice, and consumption to bolster your business. Our services have helped countless businesses get a more complete view of the marketplace, understand new strategies, drive innovations, and more.
Actionable
Uncover trade-offs, opportunities, and areas to play with a broader
view in home and away from home.
Comprehensive
Understand purchase and consumption behaviors for
end-to-end insights on the decisions your consumers make.
Unique
Use new measures of category and brand health derived from the
integration of Circana data assets.
Join more than 7,000 clients and partners worldwide
Discover the Complete Food & Beverage Solution Core Features and Capabilities
Key Features of Complete Food & Beverage Data
Our comprehensive insights across CPG, foodservice, and consumption patterns enable smarter decisions that fuel growth. Track what products were sold, where, and when with our industry-leading point-of-sale (POS) and Receipt Panel data augmented with in-depth foodservice data to understand all aspects of consumer purchase dynamics. The Complete Food & Beverage solution empowers you to:
Measure market performance and act on the latest consumer trends by using gold standard POS and consumer data and analytics.
Uncover opportunities by linking purchase behaviors to consumption occasions.
Understand motivations behind food and beverage purchase behaviors.
Analyze share of stomach with consumption trends in home and away from home including preparation, motivations, and occasion dynamics.
Evaluate growth potential, competitive landscape, and resource allocation with foodservice market sizing.
Link Purchase To Consumption and Understand Share of Stomach
Food and beverage brands continue to face changing industry challenges to grow their share of stomach. As the consumer landscape evolves at a rapid pace, it’s critical to have the most robust and accurate insights at your fingertips. Circana’s Purchase to Consumption solution provides holistic, end-to-end insights into all food and beverage purchase and consumption behaviors from the same consumers. Linking receipts to consumption data allows you to:
Strengthen retailer partnerships with a unique view of customers’ behaviors and needs.
Inform innovation by monitoring emerging trends in shopping and consumption.
Uncover pockets of opportunity with a holistic view of the consumer journey.
Design winning promotions with your consumers’ unique habits in mind.
Discover aisle and merchandising strategies based on how consumers prepare meals and snacks.
Your Trusted Source for Food and Beverage Data
With an unparalleled combination of market, consumer, and foodservice data, Circana is uniquely equipped to provide expertise on the food and beverage industry. From purchase to consumption, we deliver an end-to-end view of behaviors to help businesses and brands overcome and solve their biggest business challenges.
Complete Food & Beverage Use Cases
Frozen Food Brands
Circana’s Complete Food & Beverage solution can help you identify opportunities across channels for product and ingredient innovation within highly competitive markets, such as frozen foods. With Complete Food & Beverage data, you can also identify consumer targets, gain inspiration from evolving foodservice trends, and activate against core segments.
Restaurant Operators
With Circana’s Complete Food & Beverage solution, restaurant operators can assess total category performance across in-home and away-from-home channels for purchase and consumption to identify change drivers and growth opportunities.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Complete Food & Beverage Solution
Learn More About Circana's Other Consumer and Consumption Measurement Solutions
