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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
PRICING ANALYTICS
Price Based on Demand Response.
Drive Growth.
Transform pricing into a growth engine with insights across retailers, categories, and items. De-risk pricing moves and capture every margin opportunity by optimizing strategy based on near real-time trends.
Delivering unmatched analytical sophistication and granularity.
Instant, comprehensive insights with full category and retailer coverage.
Optimize price-related outcomes through decision-ready analytics, proven to drive measurable growth.
Turn Pricing Into a Profit Engine
From analyzing pricing trends and promotion effectiveness to modeling elasticity and simulating scenarios, use pricing analytics to optimize every move.
Base and Promo Pricing Sensitivities (Elasticity)
Understand how base price changes impact buying behavior and affect sales.
Compare base price sensitivity to temporary price reduction (promotion) sensitivity and map how this is changing over time.
Assess how product price segment influences sensitivity at the brand and item level.
Pricing and Promotion Analysis
Analyze pricing trends and consumer response to optimize your pricing strategy.
Benchmark brand price and share over time against competitors.
Break down sales into promoted versus non-promoted volume to pinpoint sources of growth or decline.
Identify which promotions drive true incremental sales and the depth of discount delivering the highest return on investment (payback ratio).
Pricing Simulator
Predict the impact of pricing adjustments on unit and dollar sales to de-risk pricing decisions.
Model pricing scenarios before making changes to understand the impact to:
● Sales dollars
● Units/volume
● Profit
(calculated when/if cost basis information is entered. We do not see or retain cost basis input.)
