Future of

Analytics

Future of

You can’t operate effectively in the present without a clear view of what’s ahead. When you’re planning with blind spots — siloed data, narrow forecasts, or short-term thinking — it’s easy to miss emerging risks and opportunities. Our Future of™ services give you a data-driven outlook for the next three years, combining market predictions, consumer insights, and expert analysis to help you act with clarity today and prepare to innovate for tomorrow.

4x Greater Accuracy

Use higher precision than other syndicated forecasts with quarterly validation of forecasts versus actuals.

2,000+ Available Forecasts

Evaluate your strategies with forecasts backed by industry expertise.

5% Profit Improvements

Unlock up to 5% profit gains. Capture growth you didn’t know you were missing.

Join more than 7,000 clients and partners worldwide

Get Early Reads Into Industry Shifts With Forecasting You Can Trust

Grounded in Historical Insights, Validated by Real-world Accuracy

You get up to three years of forecasts built from point-of-sale (POS) or CREST® data, including the latest trends and economic shifts. We update these insights twice a year to keep you ahead.

Informed by Voices of Seasoned Industry Experts

Our Future of industry overviews give you expert perspectives from respected industry leaders, adding rich context around emerging trends and what customers expect from you and your competitors.

With Complimentary Consumer Behavior Inputs

Get a closer look at who your future customers will be, what they’ll want, and what will drive their purchase decisions — based on industry-specific survey insights.

A Complete and Clear Picture of the Future of Your Industry

Exclusive, forward-looking forecasts and insights are provided twice a year.

Future of Use Cases

General Merchandise and Grocery Brands

Get industry-level forecasts updated quarterly with real sales data to ensure accuracy and transparency. Our advanced analysis helps you uncover key trends and seasonal patterns across categories like fresh produce, apparel, automotive, beauty, books, footwear, juvenile, office supplies, toys, technology, and more — helping you spot pattern-based relationships that predict category performance and product innovation with pursuing down the road.

Retailers

Use self-service forecasts to track market growth and category performance season by season. Your finance teams can use these insights to set sales targets, align trade plans, and make long-term investments while you adjust for factors like weather and holidays to plan inventory for key seasons and personalize offers based on what consumers are likely to do next.

Foodservice

Available in 11 countries with 3,00+ forecasts, Circana’s Future of Foodservice helps you tackle your biggest local and global challenges. Use detailed forecasts by segment, occasion, and product to spot growth, reduce waste, and optimize menus and supply. With consumer insights and adaptable forecasts, you can tailor strategies and stay agile across markets — from quick service to full service.

How You'll Grow with Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

Schedule a Demo

Learn more about Future of

Forecasts

Predict performance with industry and segment forecasts for up to the next three years.

Industry-specific Expertise

Explore emerging trends, consumer expectations, and what it all means for your industry and your business.

Consumer Behavior

Know what’s behind evolving consumer behaviors with industry-specific survey insights.

Learn More About Circana’s Analytics Tools

Price & Promotion

Use cutting-edge insights to see accurate price change assessments.

Forecasting

Project direct consumer behavior from robust sets of data and sophisticated techniques.

Growth Consulting

More than strategy, Growth Consulting is a managed service that acts as an extension of your team, delivering tailored growth plans and hands-on support to bring category and brand strategies to life.

Assortment

Identify the optimal product mix by category, store group, and geography to drive sales and improve on-shelf efficiency.