Resources
Company
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
LIQUID DATA GO
Grow Faster.
Dream Bigger.
Breaking into retail takes more than a great product — it takes proof. Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers. With 15% more market coverage and data ready within 24 hours, you can see how you stack up, spot trends gaining momentum, and take action that accelerates growth.
Win Shelf Space, Drive Strategy, and Sales
Everything you need to succeed in the competitive CPG Landscape.
Know Your Category and Competition
Get a 360° view of your category, competition and buyers to guide strategic decisions, optimize assortment, pricing, and promotional strategies.
Nail Retail Negotiations
Show up with proof, not promises. Use data-backed insights to strengthen your position and secure better terms with retailers.
Own the Shelf
Identify high-performing outlets and benchmark against competitors to gain and keep prime placement.
Activate With Precision
Target the right stores and shoppers, plan campaigns that convert, and maximize ROI with store-level activations.
Proactively Address Consumer Needs
Get closer to your consumers. Spot trends early and use verified buyer surveys to reveal what truly drives their choices.
Price for Profitability
Use elasticity models, historical analysis, and simulation to protect and grow margins while remaining competitive.
All-in-One Market, Retailer, and Consumer Analytics
Powered by Circana's proven Liquid Data® technology and Unify+™ platform, you get instant, always-current best-practice reports that turn complex data into clear, actionable stories in seconds.
"We are very satisfied with Liquid Data Go because the platform allows us to sort data in a very intuitive and precise way. The visual quality of the reports is excellent and lets us integrate them directly into our presentations. And if we need deeper analysis, we can export the data to Excel. In short, the platform makes our work easier and gives us a sharp view of the market."
Ulysse Stegel
Stoeffler
“The investment in Liquid Data Go for us was a no-brainer … As an emerging brand, we can no longer go into customer appointments with a smile and a great presentation. We need data and facts to back up what we’re doing with our business and how our brand is performing in retail … I would definitely recommend LDG for any emerging brand looking to grow their business … it’s great value for us.”
Mike Tysiak, VP Sales
Lily’s Toaster Grills
“Having complete data eliminates opinion and speculation. We get real information for real results. We highly recommend you utilize Liquid Data Go…
It’s made a big difference in our company and we think it could do the same for yours.”
Frank Muchel, CEO
Partner Foods Group
Trusted by CPG Brands at Every Stage of Growth
FAQs
What support is on hand?
Liquid Data Go is built for simplicity — no data expertise needed. With built-in, in-app training, you’ll get guided support to explore and answer your questions with confidence.
Does it integrate with Microsoft products?
Yes. You can easily import the data and charts from Liquid Data Go into Word, Excel, and PowerPoint. (Although once you’ve experienced working with Liquid Data Go, you might not want to!)
Why do you recommend a demo?
Over the years, we’ve learnt that nothing brings a new concept to life better than seeing it. Our demos take around 30 minutes and are completely tailored to your brand and categories, so it will give you the best view on whether a solution like Liquid Data Go is right for you. We’ll show you all that it has to offer and answer any further questions you might have about the solution and your account.
How long does it take to set up?
Once your contract is agreed and set up, you can have Liquid Data Go the very next day. It typically takes one week from start to finish.
Analytics
Future of insights
You can’t operate effectively in the present without a clear view of what’s ahead. When you’re planning with blind spots — siloed data, narrow forecasts, or short-term thinking — it’s easy to miss emerging risks and opportunities. Our Future of™ insights services give you a data-driven outlook for the next three years, combining market predictions, consumer insights, and expert analysis to help you act with clarity today and prepare to innovate for tomorrow.
4x Greater Accuracy
Use higher precision than other syndicated forecasts with quarterly validation of forecasts versus actuals.
2,000+ Available Forecasts
Evaluate your strategies with forecasts backed by industry expertise.
5% Profit Improvements
Unlock up to 5% profit gains. Capture growth you didn’t know you were missing.
Join more than 7,000 clients and partners worldwide
Get Early Reads Into Industry Shifts With Forecasting You Can Trust
Grounded in Historical Insights, Validated by Real-world Accuracy
You get up to three years of forecasts built from point-of-sale (POS) or CREST® data, including the latest trends and economic shifts. We update these insights twice a year to keep you ahead.
Informed by Voices of Seasoned Industry Experts
Our Future of insights industry overviews give you expert perspectives from respected industry leaders, adding rich context around emerging trends and what customers expect from you and your competitors.
With Complimentary Consumer Behavior Inputs
Get a closer look at who your future customers will be, what they’ll want, and what will drive their purchase decisions — based on industry-specific survey insights.
A Complete and Clear Picture of the Future of Your Industry
Exclusive, forward-looking forecasts and insights are provided twice a year.
Future of Insights Use Cases
General Merchandise and Grocery Brands
Get industry-level forecasts updated quarterly with real sales data to ensure accuracy and transparency. Our advanced analysis helps you uncover key trends and seasonal patterns across categories like fresh produce, apparel, automotive, beauty, books, footwear, juvenile, office supplies, toys, technology, and more — helping you spot pattern-based relationships that predict category performance and product innovation with pursuing down the road.
Retailers
Use self-service forecasts to track market growth and category performance season by season. Your finance teams can use these insights to set sales targets, align trade plans, and make long-term investments while you adjust for factors like weather and holidays to plan inventory for key seasons and personalize offers based on what consumers are likely to do next.
Foodservice
Available in 11 countries with 300+ forecasts, Circana’s Future of insights for Foodservice helps you tackle your biggest local and global challenges. Use detailed forecasts by segment, occasion, and product to spot growth, reduce waste, and optimize menus and supply. With consumer insights and adaptable forecasts, you can tailor strategies and stay agile across markets — from quick service to full service.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Schedule a Demo
Learn more about Future of insights
Forecasts
Predict performance with industry and segment forecasts for up to the next three years.
Industry-specific Expertise
Explore emerging trends, consumer expectations, and what it all means for your industry and your business.
Consumer Behavior
Know what’s behind evolving consumer behaviors with industry-specific survey insights.
Learn More About Circana’s Analytics Tools
