Resources
Company
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
SHOPPER & STORE ACTIVATION
Target the Right Audience.
Maximize Your ROI.
You need precision to activate the right audiences. By combining consumer, retail, and media activation, you can plan store-by-store, home-by-home. Identify high-potential households and stores for your launches and align messaging to drive conversion.
Extensive household reach with access to 120M+ U.S. homes connected to store-level data.
Enhanced visibility from MULO+, the largest expansion of the total U.S. universe since 2011.
Turnkey, connected solution linking consumer, retail, and media activation for end-to-end impact.
Activate With Precision and Drive ROI
Use household and shopper panel data to see which stores and households offer the highest opportunity, so you can allocate resources where they matter most.
Audience and Message Alignment
Ensure campaigns resonate with the right shoppers.
Segment audiences by purchase behavior and demographics.
Tailor messaging to shopper preferences.
Household and Store Prioritization
Target activation where it will drive the most sales.
Rank stores by sales potential and shopper demand.
Link households to preferred shopping locations.
Focus merchandising on high-opportunity areas.
Market and Retailer Prioritization
Focus distribution and marketing efforts on markets and retailers that align with your target buyers.
Rank all media markets by highest index to your target buyers.
Rank retailer banners by highest potential based on size and fit to target buyers.
