Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTION AREAS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTION AREAS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Resources
Consumer
Understand complex consumer behavior with clear, accurate insights into omnichannel dynamics
Circana delivers the most comprehensive understanding of the consumer. Through a seamless integration of multiple proprietary data panel sources into a single, unified platform, you can:
Measure buyer behavior
Track what is purchased, by whom
Uncover motivations and intent
Analyze data from one of the largest panels in the U.S.
Join more than 7,000 clients and partners worldwide
Track & Analyze Consumer Behavior & Shopping Trends
The Right Outcomes Based on POS Truth
Circana calibrates our panel to point-of-sale (POS) data with over 1,100 retail partners in the U.S. to reflect market reality and maintain accuracy in reporting.
The Right Insights Across Millions of Items
Circana applies rigorous classification via our proprietary dictionary with over 390M UPCs and an average of 310K new items added per week, tailored to meet your needs with the right level of detail.
The Right Panel for the Right Answers
One of the largest static receipt panels in the U.S. with 200K static panelists and building. Our data also spans UPC scan, loyalty panel, and surveys.
Featured Products
Consumer Data Solutions
Covering mass and prestige POS data, the Complete Beauty solution pinpoints emerging shifts in consumer preferences, category performance, and more. The depth and breadth of data available with the combination of prestige and mass beauty all in one place enables brands to tailor strategies to match evolving beauty market demands.
As a trusted leader in data and analytics, Circana provides insight into everything purchased and consumed in and away from home. Our Complete Food & Beverage® solution delivers a complete understanding of U.S. CPG, foodservice, and consumption to bolster your business. Our services have helped countless businesses get a more complete view of the marketplace, understand new strategies, drive innovations, and more.
In today’s complex retail landscape, economic uncertainty and shifting consumer habits make it challenging for manufacturers and retailers to predict and adapt effectively. Circana helps by providing a clear picture of where and how people shop. When you’re making big decisions using data, coverage equals confidence, accuracy means precision, and granularity enhances clarity.
Put Our Consumer Data Into Practice
Methodology
Getting trustworthy consumer data is easy. Circana has been building and integrating the largest consumer panels in the U.S. for over 60 years. We set the market research standard for unbiased panel data collection processes by applying rigid methodology rules around panelist incentivization. This ensures a higher degree of accuracy than any other panel data provider can offer.
Accessibility
Accessing Circana's consumer panel data is simple. Circana’s data visualization platform, Unify+™, houses every data source Circana offers, including panel data. By synthesizing different panel languages into single custom reporting views, teams can effortlessly turn analytical reporting into actionable insights with speed and efficiency.
Consultancy
Maximizing the impact of our consumer data insight is painless. When brands invest in our comprehensive consumer data, they partner with panel subject matter experts to help them with everything from developing survey questions to integrating receipt data insights alongside POS learnings.
Client Testimonials
Food and Beverage
Precision
Health and Wellness
Survey
Food and Beverage
Complete Food & Beverage
Food and Beverage
Complete Food & Beverage
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Unlock the most comprehensive understanding of consumer behavior with Circana's consumer data.
Seamlessly integrating multiple proprietary panel sources into one platform, our solution offers unparalleled insights into omnichannel buyer behavior. Book a demo now!
