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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
CASE STUDY
40% incremental sales lift by incorporating conversion data into in-flight measurement
Snapshot
SOLUTION AREA
Market & Consumer Measurement
SOLUTION
Inflight
INDUSTRIES
Food and Beverage
CLIENT
Manufacturer
The Challenge
One of the world's leading beverage manufacturer's brands was looking to increase sales, specifically aiming to acquire new buyers in a highly penetrated category.
Insight
Circana In-flight Optimization enabled the brand to link weekly deterministic purchases at the UPC level to ad exposure. By predicting and identifying which people were most likely to purchase the advertised product, the brand was able to find more of those buyers for each subsequent impression served on the campaign.
The Results
With Circana In-flight Optimization, the brand’s results beat the carbonated beverage category sales uplift benchmark by 12%.
+40%
INCREASE IN
SALES UPLIFT
$1.28
MEDIA RETURN ON INVESTMENT
