Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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THE SINGLE SOURCE OF TRUTH FOR
Fashion Accessories
To stay ahead in the fashion accessories industry, it’s critical for brands and retailers to know what is selling, where, why, and for how much.
Reliable data and industry expertise keep brands and retailers on top of important and emerging trends in a rapidly changing market landscape.
Circana provides complete, accurate information about your products’ sales based on best-in-class point-of-sale and consumer data. Armed with these insights, you can track trends, identify business opportunities, and grow your business.
We also offer analytic solutions such as segmentation, price and promotion evaluation, forecasting, and more. Our industry analysts push our clients beyond these unmatched data assets to inspire actions and unlock growth.
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It all starts with our
Industry Experts
“Fashion is still important to consumers, but they are also asking what the product can do for them. Brands that guide the consumer, offering solutions to problems they didn’t know they had, will be the fashion accessories leaders.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Handbags, Luggage, and Backpacks Hold Top Spots as Sales Dip Slightly
The top three leaders in the Accessories category remain unchanged: Handbags, Luggage, and Backpacks. All experienced modest declines or gains, with Backpacks up 4.3%. The only rank change was Money Accessories moving up to 8th, overtaking Wristlets, which dropped to 9th. Wristlets saw the largest sales decline at -7.1%, while Cosmetic Bag posted a solid 4.8% increase.
Source: Circana, Liquid AI™,
July, 2025
Data Source:
Point of Sale (POS) Data
8 Jul 2025
Insights in Action
In an economy where understanding the interplay between online and offline sales is crucial, these enhancements to Complete Market represent a critical step forward. With added clarity and insight, we’re equipping our clients to thrive in today’s retail environment and build long-term success.
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