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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Industry Rankings

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Get the latest rankings, measurements and insights, powered by Liquid AI.

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Liquid Data
Go

Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

Industries

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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From Broadway to streaming, still "Popular"!

 

💚

Entertainment Insights

The first Wicked film made its streaming debut on Prime Video and viewers showed up in force, generating almost 2 million hours watched in the opening weekend alone.

Company

Suggested solutions

Liquid Data Go® helps CPG brands prove value and grow with performance insights …

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Fashion Accessories
Gradient

THE SINGLE SOURCE OF TRUTH FOR

Fashion Accessories

To stay ahead in the fashion accessories industry, it’s critical for brands and retailers to know what is selling, where, why, and for how much.

Reliable data and industry expertise keep brands and retailers on top of important and emerging trends in a rapidly changing market landscape.

Circana provides complete, accurate information about your products’ sales based on best-in-class point-of-sale and consumer data. Armed with these insights, you can track trends, identify business opportunities, and grow your business.

We also offer analytic solutions such as segmentation, price and promotion evaluation, forecasting, and more. Our industry analysts push our clients beyond these unmatched data assets to inspire actions and unlock growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Beth Goldstein

Beth Goldstein

Executive Director, Industry Analyst Accessories and Footwear

“Fashion is still important to consumers, but they are also asking what the product can do for them. Brands that guide the consumer, offering solutions to problems they didn’t know they had, will be the fashion accessories leaders.”

With our best-in-class data, you can:

Understand Your Customers
Optimize Product Portfolio
Fashion Accessories
Benchmark Sales Performance
Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Backpacks, Handbags, and Luggage Hold Top Spots in Accessories—Backpacks See Notable Decline


There were no changes in the top 8 product rankings compared to the prior period. Backpacks remain the clear leader, despite a substantial -14.4% decline in sales. Handbags and Luggage hold steady at ranks 2 and 3, with Handbags showing modest growth at +3.4%. No significant shifts in product rankings were observed.

Source: Circana, Liquid AI™,

August, 2025

Data Source: 

Point of Sale (POS) Data

Why Brands Need To Go Beyond Customer Acquisition, Retention, Loyalty to Drive Growth

4 Dec 2025

Insights in Action

There’s no shortage of opinions and strategies about whether to prioritize retention or acquisition. But the truth is, these strategies don’t reflect how consumers actually behave or how markets work.

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Featured Solutions

SOLUTION

Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS.

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

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