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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Fashion Accessories
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THE SINGLE SOURCE OF TRUTH FOR

Fashion Accessories

To stay ahead in the fashion accessories industry, it’s critical for brands and retailers to know what is selling, where, why, and for how much.

Reliable data and industry expertise keep brands and retailers on top of important and emerging trends in a rapidly changing market landscape.

Circana provides complete, accurate information about your products’ sales based on best-in-class point-of-sale and consumer data. Armed with these insights, you can track trends, identify business opportunities, and grow your business.

We also offer analytic solutions such as segmentation, price and promotion evaluation, forecasting, and more. Our industry analysts push our clients beyond these unmatched data assets to inspire actions and unlock growth.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with

Fashion Accessories Industry Experts

Beth Goldstein

Beth Goldstein

Executive Director, Industry Analyst Accessories and Footwear

“Fashion is still important to consumers, but they are also asking what the product can do for them. Brands that guide the consumer, offering solutions to problems they didn’t know they had, will be the fashion accessories leaders.”

Drive Fashion Accessories Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Understand Your Customers
Optimize Product Portfolio
Fashion Accessories
Benchmark Sales Performance
Quantify Your Media’s Impact

INDUSTRY RANKING

Data Spotlight

Handbags, Luggage, and Backpacks Lead Accessories Sales Surge


The top three categories - Handbags, Luggage, and Backpacks - maintained their leading ranks, with no changes in position compared to the prior period. Notably, Luggage and Totes/Shoppers posted substantial sales growth of 27.5%, while Wallets and Wristlets also saw strong increases at 24.5% and 25.7% respectively. Only Wristlets and Cosmetic Bag swapped ranks, with Wristlets moving up to ninth place. Overall, the Accessories industry experienced robust growth across most categories.

Source: Circana, Liquid AI™,

December, 2025

Data Source: 

Point of Sale (POS) Data

Supply Chain Analytics: Improving Supply Chain Management and Efficiency

1 Apr 2026

Insights in Action

Getting products from Point A to Point B might be the traditional goal of retail supply chains, but as the consumer landscape and retail industry continue to undergo a significant transformation and artificial intelligence (AI) advances, the lines are no longer straight, and more points have emerged. Manufacturers, distributors, and retailers connecting the dots strive for efficiency in an often-convoluted environment.

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Featured Solutions for Fashion Accessories Brands

Circana offers tailored solutions for every corner of the fashion accessory industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.

Unsure where to begin? Browse our solutions

SOLUTION

Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS.

SOLUTION

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

SOLUTION

Complete Market™ solution gives robust POS measurement for in-store & online sales, with fulfillment type breaks & UPC details across CPG.

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Still not sure? Take the 1-min quiz

Discover What’s New in the Fashion Accessories Industry

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Speak to an Expert

We’ll Show You How to Transform
Complexity into Clarity


Find out how we can help your brand grow more. Fill out the form and we will get right back to you.

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