Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
Market
Circana Store Audit
Circana Store Audit transforms retail observations into actionable business insights by connecting in-store conditions with point-of-sale (POS) performance. Through a combination of expert field auditors, AI-driven image recognition, and point of sale (POS) data integration, Circana Store Audit provides visibility into shelf space, display, placement, front end conditions and overall merchandising execution. This comprehensive view helps explain not just what happened, but why it happened.
2,600+
Grocery stores
600+
Drug stores
450+
Mass merchandise stores
Join more than 7,000 clients and partners worldwide
Why Circana Store Audit
POS tells you what happened. Circana Store Audit measures and connects execution to performance.
Sales, distribution, and promotion data are essential for understanding performance—but they often can't explain the execution factors driving results. Circana Store Audit provides visibility into in-store conditions and connects them to performance outcomes, helping manufacturers uncover opportunities that would otherwise remain hidden.
Answer critical execution questions:
Space
Are products receiving the space their performance deserves?
Where are products losing share of space?
Execution
Are products placed where they should be?
Are key items receiving visibility?
Competition
Which competitors own the most productive locations?
Where am I losing visibility or presence?
Productivity
Which shelf conditions drive stronger performance?
How does placement impact velocity?
Measure Observable Display Conditions and Merchandising Compliance
Circana’s Store Audit solution gives your business the ability to measure detailed execution trends across key merchandising locations, allowing you to better understand how well your strategy is being executed. Across accounts within grocery, mass, and drug channels, Store Audit tools helps you determine which retailers and locations contain opportunities.
Shelf Solution Insights for Consumer Product Goods
See the complete picture of in-store execution
Capture shelf conditions, placement, facings, displays, and space allocation across the store. Leveraging field expertise, barcode scanning, and image recognition, Circana Store Audit delivers an objective view of what is happening in-store
Connect in-store execution to sales performance
Bring execution observations together with POS data to understand how space, placement, and merchandising decisions influence performance. Move beyond what happened to understand why it happened.
Turn execution insight into measurable growth
Identify execution gaps, validate compliance, quantify opportunities, and support retailer conversations with fact-based recommendations that help improve productivity and drive growth.
Flexible execution measurement for every business question
Whether you're evaluating shelf performance, promotional execution, product availability, or in-store conditions, Circana Store Audit provides the visibility needed to understand how execution impacts performance.
Shelf Audit
Measure shelf space, facings, placement, and visibility at the UPC level. Connect shelf execution to performance to identify opportunities in space allocation, productivity, and merchandising strategy.
Display Audit
Track display presence and promotional execution to understand how off-shelf visibility contributes to sales performance and product availability.
Front-End Audit
Understand product presence and sales opportunities in high-traffic checkout and front-end locations through dedicated audit measurement.
Condition View and Custom Reports
Evaluate how specific in-store conditions impact performance by connecting execution observations directly to sales results
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Turn in-store execution insights into growth
Move beyond sales data to see the conditions driving performance. Circana Store Audit helps you understand what is happening in-store, measure execution consistently, identify opportunities, and take action with confidence.
