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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

Resources

CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

Store Audit

Market

Store Audit

Circana’s Store Audit solution integrates AI-enabled image recognition with industry leading point-of-sale (POS) data to quickly turn the physical store into insights, making your analysis faster and more accurate than ever before.

1 Platform

One unified platform that integrates shelf and POS data.

83% Faster

Faster process from data collection to delivery.

AI Integrated

AI-enabled image recognition.

Join more than 7,000 clients and partners worldwide

Track Shelf Execution, Manage Space, and Assess In-store Conditions

Understand Merchandising Conditions and Expansion Opportunities

The Store Audit solution uses syndicated total store shelf data, allowing you to understand shelf positions relative to other categories, evaluate competitors, discover fair share opportunities, and target those that over-index on space.

Make Better Execution Decisions

By combining space productivity with performance data, you can establish productivity benchmarks and gain an overview of store and category trends. The Store Audit solution offers the ability to drill into strategic segment, brand, pack, and UPC-level data, providing a detailed backdrop for making informed decisions and recommendations.

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Measure Observable Display Conditions and Merchandising Compliance

Circana’s Store Audit solution gives your business the ability to measure detailed execution trends across key merchandising locations, allowing you to better understand how well your strategy is being executed. Across accounts within grocery, mass, and drug channels, Store Audit tools helps you determine which retailers and locations contain opportunities.

Shelf Solution Insights for Consumer Product Goods

Manufacturers

Manufacturers use Circana’s Store Audit solution to get insights into physical stores, allowing them to measure shelf execution, manage space, and assess in-store conditions in one place that integrates display, shelf space, and POS data. Store Audit’s AI-enabled image recognition ensures a complete view of the shelf and results in faster data processing and delivery.

How You'll Grow with Circana's Complete Data

Confidence

Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.

Collaboration

Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.

Control

Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.

Consistency

Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.

Affordable and adaptable
to your growth journey

We make data integration and analytics easy. Our flexible plans are built around your business needs.

Schedule a Store Audit Service Demo with Circana

Get to Know Circana’s Other Market Tools

Circana’s Complete Food & Beverage® solution offers insights into U.S. retail, CPG, foodservice, and consumption, bolstering your business with tools that connect insights to business issues.

Circana’s Complete Beauty® service provides manufacturers and retailers with a complete view of beauty across mass and prestige POS, all in one place.

Circana’s Complete Market™ solution offers comprehensive measurement of in-store and online sales, including fulfillment type breaks, across CPG categories.

Track and Diagnose Sales Performance with Circana’s Market Solutions

Uncover the most detailed insights to identify in-store and online growth opportunities with Circana’s Market solutions.
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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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