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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Analytics
Price & Promotion
Understand how pricing changes impact sales with fast, easy-to-use insights. Circana’s Price & Promotion solutions combine AI models and granular store-level data to give you clear answers up front to make smarter decisions, reduce risk, and grow revenue with confidence.
Speed
Instant insights, effortlessly delivered through intuitive design for maximum impact.
Accuracy
Unmatched data granularity and analytic sophistication using store-level data.
Impact
Simulate, strategize, succeed. Improve performance with dynamic, results-driven scenario optimization.
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Gain Access to Pricing Simulation, Planning, and Optimization Tools
Scenario Planning
Simulate volume, revenue, unit, and profit impacts from various pricing and trade promotion scenarios. With Circana, you get a collaborative and customized approach prioritizing data analysis and insights to make decisions that lead to incremental performance and success.
Plan Assessment
Cycle through various planning scenarios and compare outcomes to determine the best course of action across products, brands, portfolios, and categories. Circana partners with you to drive your market share gains by providing accurate and reliable analytic models.
Circana Can Show You the Impact of Your Decision-making
Optimize scenarios, simulate prices using elasticities, and strategize promotions to protect margins and improve performance. Use data-driven decision-making for optimal price positioning and promotional activities to succeed.
Use Cases for CPG and General Merchandise
Manufacturers
Price smarter using real data, not assumptions. Circana helps you pinpoint the right products for price increases or discounting to protect volume and grow portfolio margins. Quickly react to changes in consumer preferences from price sensitivity and elasticity insights to optimize revenue and profitability. Manufacturers can also use these insights to support retailer conversations by grounding decisions in category-level benchmarks and consumer demand trends.
Retailers
Make better pricing and promotion decisions — even in uncertain times. Circana’s Price & Promotion solutions help you break down sales and prices to pinpoint whether price, mix, assortment, or quantity effects drive shifts, while price sensitivities can show you how consumers are likely to respond to price changes across your total store. Instantly diagnose what’s working, where to pivot, and how to protect volume and share. Quickly act on insights across categories and geographies, and benchmark against rest of market to scale decisions with confidence.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Schedule a Price & Promotion Demo with Circana
Learn More About Circana’s Analytics Tools
You can’t operate effectively in the present without a clear view of what’s ahead. When you’re planning with blind spots — siloed data, narrow forecasts, or short-term thinking — it’s easy to miss emerging risks and opportunities. Our Future of™ services give you a data-driven outlook for the next three years, combining market predictions, consumer insights, and expert analysis to help you act with clarity today and prepare to innovate for tomorrow.
