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Resources

Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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E-COMMERCE TRACKING

Track Online Sales.
Win in E-Commerce.

Accelerate e-commerce growth with a unified view across digital and physical channels. Monitor share shifts, leaders, and high-performing brands and items to optimize your channel mix, double down on retailers and fulfillment models that perform, and sharpen your digital strategy.

Reliable omnichannel insights grounded in census-based POS truth set.

Item-level precision with detailed reporting, down to individual SKUs.

A single, unified lens to directly compare online and in‑store performance trends.

Fuel E-commerce Success With Complete Omnichannel Insights

See the full picture with enhanced MULO+ geographies and integrated POS and receipt panel data, revealing consumer behavior changes, competitive movement, and growth opportunities.

Retailer and Channel Insights

Understand who leads in e-commerce and their fulfillment methods.

Rank retailers by e-commerce sales and share.

Analyze fulfillment types like delivery and pickup.

Spot gaps in your presence across top platforms.

Omnichannel Performance Analysis

Compare online and in-store trends to guide the right channel mix.

Track category growth across e-commerce and brick-and-mortar.

Measure share shifts between channels.

Identify migration patterns in shopper behavior.

Brand and Item Performance Online

See which brands and items win in digital channels to refine strategy.

Identify top brands driving e-commerce growth.

Track item-level performance and trends.

Benchmark against competitors.

Ready to Unlock E-commerce Insights?

View all solutions that

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