Complete Food & Beverage™ is now available

THE SINGLE SOURCE OF TRUTH FOR

Center Store and Frozen Foods

Consumer buying behavior in the center store and frozen foods is more complex than ever.

CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.

Get the latest data and insights to keep up with the always-evolving center store and frozen foods. Circana leverages unmatched data assets to provide a data-driven perspective as you navigate the complexities of a changing market landscape.

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It all starts with

Center Store and Frozen Foods Industry Experts

David Portalatin

Senior Vice President and Industry Advisor Food and Foodservice

Expert Bio

“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”

Drive Food Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

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INDUSTRY RANKING

Data Spotlight

Top Categories Hold Steady as Energy Drinks and Yogurt Surge

Carbonated Beverages, Salty Snacks, and Bottled Water remain the top three sales leaders, with no changes in their rankings from the prior period.

Noteworthy sales growth includes Energy Drinks (+18.4%), Coffee (+16.7%), Yogurt (+14.3%), Chocolate Candy (+13.0%), and Dried Meat Snacks

(+15.7%).

The most significant decline was seen in Fresh Eggs (-35.0%).

Overall, the industry shows strong momentum in beverages and protein snacks, while some traditional staples face headwinds.

Source: Circana, Liquid AI™,

January, 2026

Data Source:

Point of Sale (POS) Data

See Industry Rankings

Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

To Mom, With Love: Trendspotting Mother’s Day 2026

13 Apr 2026

Insights in Action

To Mom, With Love: Trendspotting Mother’s Day 2026

In a 2025 Circana survey, more than half of consumers (57%) reported that they planned to celebrate Memorial Day by getting together with a few close friends or extended family members, and 56% said that they intended to barbecue or cook on an outdoor grill.

Industry Posts

See Frozen Trends

Our complimentary monthly report tracking frozen food sales includes analysis of market conditions, shopper perceptions, and what’s expected next for the category.

Download Report

Featured Solutions for Center Store and Frozen Food Brands

Circana offers tailored solutions for every corner of the center store and frozen food industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.