Center Store and Frozen Foods

Consumer buying behavior in the center store and frozen foods is more complex than ever.

CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.

Get the latest data and insights to keep up with the always-evolving center store and frozen foods. Circana leverages unmatched data assets to provide a data-driven perspective as you navigate the complexities of a changing market landscape.

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Industry Experts

David Portalatin

Senior Vice President and Industry Advisor Food and Foodservice

Expert Bio

“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”

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INDUSTRY RANKING

Data Spotlight

Carbonated Beverages, Salty Snacks, and Bottled Water Lead; Notable Sales Declines and Rank Shifts in Select Categories

Carbonated Beverages, Salty Snacks, and Bottled Water remain the top 3 categories by rank in the US Center Store and Frozen Foods sector, though all saw sales declines of -4.0%, - 4.9%, and -3.1% respectively. Dinner Sausage dropped 4 ranks with a significant -11.4% sales decrease. Frankfurters fell 9 ranks and sales dropped -25.9%. Baked Beans/Canned Bread also declined 9 ranks with sales down -33.7%. Barbeque Sauce dropped 7 ranks and sales fell -25.1%. Most other top categories held steady in rank.

Source: Circana, Liquid AI™,

August, 2025

Data Source:

Point of Sale (POS) Data

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Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

12 Nov 2025

Insights in Action

Avoiding Out-of-stocks This Holiday

Holiday out-of-stocks can have a lasting effect, causing more damage than lost sales. In fact, 40% of consumers would go to a different retailer or website when faced with out-of-stocks this season.

Industry Posts

See Frozen Trends

Our complimentary monthly report tracking frozen food sales includes analysis of market conditions, shopper perceptions, and what’s expected next for the category.

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