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Liquid Mix is so Powerful
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Complete Food & Beverage™ is now available
THE SINGLE SOURCE OF TRUTH FOR
Center Store and Frozen Foods
Consumer buying behavior in the center store and frozen foods is more complex than ever.
CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.
Get the latest data and insights to keep up with the always-evolving center store and frozen foods. Circana leverages unmatched data assets to provide a data-driven perspective as you navigate the complexities of a changing market landscape.
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It all starts with our
Industry Experts
“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Carbonated Beverages, Salty Snacks, and Bottled Water Lead; Major Sales Surges in Frankfurters and Baked Beans
Carbonated Beverages remain the top category, followed by Salty Snacks and Bottled Water, with no changes in the top 3 rankings.
Notable sales increases include Frankfurters (+27.4%), Baked Beans/Canned Bread (+28.9%), Ice Cream Cones/Mixes (+28.8%), and Novelties - Fz (+17.3%). Chocolate Candy and Fresh Eggs saw significant declines at -9.0% and -8.5%, respectively. Most categories maintained their previous ranks, with only a few shifting by more than two positions.
Source: Circana, Liquid AI™,
July, 2025
Data Source:
Point of Sale (POS) Data
30 Sept 2025
Insights in Action
This year marks a pivotal moment for the beverage industry. Growth will not come from short-term disruption but from strategic reinvention. As new consumers, needs, and occasions reshape the market, category leadership will belong to those who strengthen their capabilities; innovating with purpose, embedding sustainability, and engaging shoppers in credible and lasting ways.
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