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THE SINGLE SOURCE OF TRUTH FOR
Center Store and Frozen Foods
Consumer buying behavior in the center store and frozen foods is more complex than ever.
CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.
Get the latest data and insights to keep up with the always-evolving center store and frozen foods. Circana leverages unmatched data assets to provide a data-driven perspective as you navigate the complexities of a changing market landscape.
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Industry Experts
“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”
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INDUSTRY RANKING
Data Spotlight
Beverages and Snacks Still Dominate, But Candy Surges with Big Gains
Carbonated Beverages, Salty Snacks, and Bottled Water remain the top 3 categories by rank, with no change from the prior period.
Notably, Chocolate Candy and Non-Chocolate Candy saw substantial sales increases of 32.4% and 36.3% respectively, likely due to seasonal demand. Novelties - FZ (+10.7%), Baking Needs (+12.0%), and Barbeque Sauce (+10.8%) also posted double-digit growth.
Categories with the most significant upward movement in rank include Non-Chocolate Candy (up 4 spots to #10), Novelties - FZ (up 4 to #23), and Desserts/Toppings - FZ (up 8 to #97).
Source: Circana, Liquid AI™,
April, 2025
Data Source:
Point of Sale (POS) Data
8 Jul 2025
Insights in Action
In an economy where understanding the interplay between online and offline sales is crucial, these enhancements to Complete Market represent a critical step forward. With added clarity and insight, we’re equipping our clients to thrive in today’s retail environment and build long-term success.
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Complete Food & Beverage™ is now available
