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Which Thanksgiving Entrée Do You Prefer?
Holiday Prep Mode: ON
This year, whole turkey prices are projected to peak just before Thanksgiving, averaging $1.05/lb the week before and $1.18/lb during the big week. Despite the seasonal spike, prices remain stable compared to last year.
So ... Turkey or Ham?
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Circana will be at the Alcoholic Beverages Event on January 3, 2025 in Manhatten.


THE SINGLE SOURCE OF TRUTH FOR
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To stay ahead in the fashion accessories industry, it’s critical to know what is selling, where, why, and for how much.
Reliable data and industry expertise keep you on top of important and emerging trends in a rapidly changing retail landscape.
Circana provides complete, accurate information about your products’ sales based on best-in-class point-of-sale and consumer data. Armed with these insights, you can track trends, identify business opportunities, and grow your business.
We also offer analytic solutions such as forecasting, segmentation, price and promotion evaluation, forecasting, and more. Our industry analysts push our clients beyond these unmatched data assets to inspire actions and unlock growth.

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Industry Experts

Boris Oglesby
Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco
“Use this space to share reviews from customers about the products or services offered.”

Boris Oglesby
Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco
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Boris Oglesby
Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco
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With our best-in-class data, you can:

INDUSTRY RANKING
Data Spotlight
In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.
Source: Circana, Liquid AI™,
Time
Data Source:
Point of Sale (POS) Data


REPORT
Eating Patterns in America
Circana’s Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead. Explore the deepest food and beverage consumption data, expert analysis, and trends affecting the retail food, foodservice, and home industries. The latest version of our flagship report is now available.


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