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THE SINGLE SOURCE OF TRUTH FOR
Center Store and Frozen Foods
Consumer buying behavior in the center store and frozen foods is more complex than ever.
CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.
Get the latest data and insights to keep up with the always-evolving center store and frozen foods. Circana leverages unmatched data assets to provide a data-driven perspective as you navigate the complexities of a changing market landscape.
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Industry Experts
“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”
With our best-in-class data, you can:
INDUSTRY RANKING
Data Spotlight
Category Leaders and Notable Shifts in Center Store & Frozen Foods
Carbonated Beverages, Salty Snacks, and Bottled Water remain the top 3 categories in sales. Energy Drinks and Bottled Water both improved in rank, each moving up one spot, while Chocolate Candy dropped two ranks, driven by a substantial -24.3% sales decline. Other notable changes: Sports Drinks jumped three ranks with a 10.1% sales increase, and Seafood - FZ rose two spots with a 12.1% gain. The largest percent increase was seen in Matzoh Food (+269.9%), while Other Snacks - FZ saw the steepest decline (-43.3%).
Source: Circana, Liquid AI™,
February, 2025
Data Source:
Point of Sale (POS) Data
Apr 23, 2025
Insights in Action
March's performance is an encouraging indication of the restaurant industry’s strength and adaptability. Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn't an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty.
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