2026 Eating Patterns in America is now available

THE SINGLE SOURCE OF TRUTH FOR

Center Store and Frozen Foods

Consumer buying behavior in the center store and frozen foods is more complex than ever.

CPG manufacturers and retailers need the latest insights to win now and in the future. Circana can help you make confident decisions with the most accurate insights available.

Get the latest data and insights to keep up with the always-evolving center store and frozen foods. Circana leverages unmatched data assets to provide a data-driven perspective as you navigate the complexities of a changing market landscape.

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It all starts with

Center Store and Frozen Foods Industry Experts

David Portalatin

Senior Vice President and Industry Advisor Food and Foodservice

Expert Bio

“Today, consumers remain more home centric in their food and beverage behaviors. But a return to the workplace and experiential out-of-home behaviors is leading to culinary exploration outside the home. Look for consumers to seek ways to create those experiences in their own kitchen with convenient, easy-to-prepare solutions from grocery aisles.”

Drive Food Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

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INDUSTRY RANKING

Data Spotlight

Top Sellers and Standout Growth in Center Store & Frozen Foods

Carbonated Beverages, Salty Snacks, and Bottled Water remain the top three categories in sales. No changes in overall rankings are noted from the prior period. Notable sales growth includes Juice/Drink Concentrate - Ss up 182.3%, Baby Food - Fz up 1433.0%, Rice/Popcorn Cakes up 105.3%, and Lard up 76.3%. Significant declines are seen in Fresh Eggs (-27.8%) and Juices - Fz (-16.3%). Category names are shown in proper case.

Source: Circana, Liquid AI™,

July, 2026

Data Source:

Point of Sale (POS) Data

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Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

Insights in Action

How One Data View Optimizes a Retailer’s Operational Effectiveness and Overall Performance

Even with a vast amount of information, many, if not most, retailers can’t explain why their market share moves and that is a costly blind spot. A single, unified view of performance separates a retailer's own execution from external market forces, replacing competing departmental narratives with one authoritative answer.

27 Aug 2026

Industry Posts

See Frozen Trends

Our complimentary monthly report tracking frozen food sales includes analysis of market conditions, shopper perceptions, and what’s expected next for the category.

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Featured Solutions for Center Store and Frozen Food Brands

Circana offers tailored solutions for every corner of the center store and frozen food industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new probiotic formula resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.