The campaign employed Smart Bundling, integrating TopFeed and InFeed formats to achieve a dual objective of expanding reach and increasing video views. Additionally, DisplayCard promotions were strategically used to drive foot traffic to physical stores. 

The collaboration with TikTok creators allowed Nivea to infuse creativity into its campaign, aligning the native content with the preferences of the TikTok community. This approach enhanced engagement and created a lasting impact on potential customers.