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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Forecasting
Get reliable, data-backed projections to help you plan smarter and act faster. Whether you’re sizing future demand or planning promotion, Circana makes it easy without ignoring the impact of other key category effects.
Precise
Circana's Forecasting solutions are 4x more accurate compared to other syndicated forecasts with actualization.
Fast
Scenario planning and dynamic real-time insights are delivered in minutes using state-of-the-art forecasting methodology.
Effective
Automated forecasts help support key decisions and strategic planning for growth and better ROI.
Join more than 7,000 clients and partners worldwide
Forecasting Consumer and Market Demand With Data, Technology, and Expertise
Customize Your Demand Forecasting Environment
With a forecast horizon of up to five years, these best-fit, automated models adapt to your needs — offering comparisons to actuals, customizable variables, and intuitive scenario planning for ongoing validation.
Automation – Forecasts are automatically generated using your integrated POS and causal data with models updating as new data becomes available.
Integration – Enrich your causal forecast drivers by seamlessly connecting to Circana’s data assets.
Visualization – See how variables interact and impact forecasts over time. Compare projected demand to actual sales to pinpoint gaps.
Customization – Adjust inputs and build unlimited scenarios to find the forecast that fits your strategy.
Accurate Industry Performance Predictions with Circana’s Future of™
Tap into 2,000+ syndicated forecasts across 15+ industries and 11 countries — all with a three-year outlook. Combine these with industry surveys and curated insights to confidently predict performance, guide strategy, and reduce risk.
Turn Market Signals into Strategy With Complete Forecasts
See tomorrow’s opportunities today. Circana’s Forecasting capabilities use robust data to accurately predict consumer demand and uncover emerging growth catalysts, delivering better ROI than typical syndicated forecasts available on the market.
A Forecasting Platform Designed for Every Role
Manufacturers
When your insights and analytics teams run real-world simulations and build plausible scenarios, it creates a ripple effect across your organization. You and your brand and category managers can spot more growth opportunities and make smarter investment decisions. Finance can confidently align revenue plans, while operations can adjust projections to align production with demand expectations. Meanwhile, your executives can use these forecasts to keep your business agile and ahead of the curve at every step.
Retailers
Your finance, category, and insights teams depend on unbiased forecasts across every category when tracking market share shifts and demand changes. Circana’s market data powers retailer and market forecasts, projecting consumer demand and identifying key drivers of category growth across the total store.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Get Started with Circana’s Forecasting Solutions
Forecasting capabilities provide demand prediction and trend analysis using elasticity models, historical analysis, and simulation. Helps clients optimize assortment, pricing, promotional strategy, and identify high‑potential retail opportunities through POS data and consumer insights.
Learn More About Circana’s Other Analytics Tools
You can’t operate effectively in the present without a clear view of what’s ahead. When you’re planning with blind spots — siloed data, narrow forecasts, or short-term thinking — it’s easy to miss emerging risks and opportunities. Our Future of™ services give you a data-driven outlook for the next three years, combining market predictions, consumer insights, and expert analysis to help you act with clarity today and prepare to innovate for tomorrow.
Circana’s Complete Why™ analytic solution delivers AI-enabled sales driver insights quickly, enabling rapid responses in dynamic, competitive markets. With fast, flexible, and statistically robust insights, businesses can move beyond surface-level metrics to fully understand what’s really driving sales performance.
