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Liquid Mix is so Powerful
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We measure demand so our clients understand where they have risks and opportunities.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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For emerging and mid-market brands that need powerful market, retailer, and consumer insights.
Forecasting Consumer and Market Demand With Data, Technology, and Expertise
Customize Your Demand Forecasting Environment
With a forecast horizon of up to five years, these best-fit, automated models adapt to your needs — offering comparisons to actuals, customizable variables, and intuitive scenario planning for ongoing validation.
Automation – Forecasts are automatically generated using your integrated POS and causal data with models updating as new data becomes available.
Integration – Enrich your causal forecast drivers by seamlessly connecting to Circana’s data assets.
Visualization – See how variables interact and impact forecasts over time. Compare projected demand to actual sales to pinpoint gaps.
Customization – Adjust inputs and build unlimited scenarios to find the forecast that fits your strategy.
Accurate Industry Performance Predictions with Circana’s Future of TM
Tap into 2,000+ syndicated forecasts across 15+ industries and 11 countries — all with a three-year outlook. Combine these with industry surveys and curated insights to confidently predict performance, guide strategy, and reduce risk.
Introducing Emiri, your Liquid AI agent
Fast
Get clarity in minutes. No expertise required
Easy
Your Liquid AI agent for your data, serving insights through simple prompts.
Efficient
Less time trawling, more time innovating.
How You'll Grow with Circana's Complete Data
Confidence
Make decisions you can stand behind, backed by POS-verified data and trusted industry expertise. With category-specific insights and white-glove support, we make sure your budgets, audience segments, product innovations, and GTM strategies deliver real, measurable outcomes. No noise, no guesswork.
Collaboration
Share one version of the truth with all. Our centralized, custom reporting platform breaks down data silos, giving your coworkers and external partners the clarity needed to work together effectively. With everyone working from the same place, you'll nurture in-house relationships and make quicker decisions.
Control
Build your data practice, your way. Integrate Circana’s proprietary, cross-industry data and superior technology into your existing architecture or use our Cloud Data Centers for a flexible analytics solution.
Consistency
Create an ecosystem of continuous measurement, focused on answering the right critical business questions to drive steady, sustainable growth. No more fragmented data or conflicting insights.
Turn Market Signals into Strategy With Complete Forecasts
See tomorrow’s opportunities today. Circana’s Forecasting capabilities use robust data to accurately predict consumer demand and uncover emerging growth catalysts, delivering better ROI than typical syndicated forecasts available on the market.
Join more than 7,000 clients and partners worldwide
Analytics
Forecasting
Get reliable, data-backed projections to help you plan smarter and act faster. Whether you’re sizing future demand or planning promotion, Circana makes it easy without ignoring the impact of other key category effects.
Precise More Accuracy
Circana’s Forecasting solutions offer 4x more accurate insights compared to other syndicated forecasts with actualization.
Fast Real-time Insights
Faster scenario planning, dynamic insights, delivered in minutes using state-of-the-art forecasting methodology.
Impactful Better ROI
Get automated forecasts that help support key decisions and strategic planning for growth.
A Forecasting Platform Designed for Every Role
Manufacturers
When your insights and analytics teams run real-world simulations and build plausible scenarios, it creates a ripple effect across your organization. You and your brand and category managers can spot more growth opportunities and make smarter investment decisions. Finance can confidently align revenue plans, while operations can adjust projections to align production with demand expectations. Meanwhile, your executives can use these forecasts to keep your business agile and ahead of the curve at every step.
Retailers
Your finance, category, and insights teams depend on unbiased forecasts across every category when tracking market share shifts and demand changes. Circana’s market data powers retailer and market forecasts, projecting consumer demand and identifying key drivers of category growth across the total store.
Affordable and adaptable
to your growth journey
We make data integration and analytics easy. Our flexible plans are built around your business needs.
Not sure what's right for you? We can help.
