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Now you can uncover the right solution for your business within a few clicks.

We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

Consumer demographics and preferences.

See actual behaviors for actionable results.

Consumption — in and away from home.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Diagnostic, predictive, and prescriptive insights.

Reach the right audience at the right time.

Maximize every media dollar.

Improve retailer-supplier efficiency & effectiveness.

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CPG Consumer Spend Tracker

Download our weekly U.S. consumer packaged goods sector monitoring report.

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Industry rankings vs. previous data period.

Deep expertise from global industry leaders.

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Solving challenges that matter to your business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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THE SINGLE SOURCE OF TRUTH FOR

Pet Care

To help you understand the market landscape and competitive environment, we provide the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data

Pet Outlet, powered by Circana partner SPINS, gives brands and retailers a comprehensive view of the pet care market so you can quickly understand growth opportunities.

It is the roadmap manufacturers and retailers use to navigate trends and shopper behavior and develop products and assortment that meet changing consumer expectations.

Join more than 7,000 clients and partners worldwide

It all starts with our

Industry Experts

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With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

Circana can help your brand grow more. 


We help you understand the market landscape and competitive environment, by providing the broadest and deepest view of the pet care industry based on best-in-class point-of-sale and consumer data. Learn more by connecting with our industry expert.


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Source: Circana, Liquid AI™,

February, 2025

Data Source: 

Point of Sale (POS) Data

The Restaurant Industry Gained Momentum in March After a Slow Start to the Year

Apr 23, 2025

Insights in Action

March's performance is an encouraging indication of the restaurant industry’s strength and adaptability. Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn't an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty.

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