Beverages are no longer simply drinks. Today, they are meals, medicine, and meaningful moments. From functional hydration and modern sodas to global flavor exploration, the beverage landscape is transforming at lightning speed. Driven by shifting generation preferences, social commerce, and the thirst for experiences, consumers expect more from their cups than ever before.

In this webinar, pour into insights from a panel of Circana beverage experts and get in-depth look at forces redefining the total beverage universe. Explore how brands can lean into new technologies, emerging formats, and occasion fusion to capture the next wave of growth. 

What You’ll Learn

• The Big Picture: A comprehensive look at the beverage category landscape, including in-store and out-of-home spend dynamics.  

• Macro and Micro Forces: How macroeconomic impacts and consumer divergence are reshaping the market.  

• The Wellness Wave: Updates on mindful drinking, from functional ingredients to hydration and the rise of nonalcoholic and THC beverages.  

• Innovation and Experience: How technology is enabling personalized sips, the fusion of snacking and drinking, and the "convenience craze" driving RTD evolution.  

• Future Forecast: Identifying white spaces, growth outlooks, and implications for 2026 and beyond.  

Speakers: 

• Sally Lyons Wyatt, Global EVP & Chief Advisor, CPG & Foodservice, Circana 

• Cara Loeys, Vice President and Industry Advisor, CPG & Food & Beverage, Circana 

• David Portalatin, Senior Vice President, Industry Advisor, Food & Foodservice, Circana 

• Cara Piotrowski, Senior Director of Sales & Client Insights, Constellation Brands, Circana 

• Karl Nemetz, Director of Sales & Client Insights – ABI Commercial Performance Team, Circana