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We measure demand so our clients understand where they have risks and opportunities.

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Analyze sales performances across channels.

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See actual behaviors for actionable results.

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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

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Join Circana thought leaders, industry partners, and guests to learn how opportunities, trends, and market disruptions will impact your business.

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THE SINGLE SOURCE OF TRUTH FOR

Sports

To help you win in an intensely competitive and rapidly changing environment, we provide the broadest and deepest global view of the sports and recreation marketplace.

With access to our complete, accurate information about your products’ sales and your consumers, you can track trends, identify opportunities, and grow your business.

That sales tracking information is also a critical ingredient in our analytic solutions, such as forecasting, segmentation, price and promotion evaluation, and more. Categories covered include athletic footwear, active apparel, team sports equipment, hiking, camping, fishing equipment, ski and snowboard, cycling, running, and fitness equipment.

Join more than 7,000 clients and partners worldwide

McDonalds
PepsiCo
Unilever
Sephora
7Eleven

It all starts with our

Industry Experts

Michele Arnold

Michele Arnold

Vice President, Sports Equipment and GM Mid-Market

“Much good work has been done in the sports retail business, but there is so much more than can be done. The overall retail landscape is shifting and consumer behavior is changing, which means that being able to make quick, confident, and informed decisions is critical to remain relevant. Circana’s fact-based insights into the sports ecosystem and more than 20 other industries give brands, retailers, and manufacturers the big picture, and the upper hand, in this heatedly competitive environment.”
Understand Your Customers
Optimize Product Portfolio
Sports
Benchmark Your Sales Performance
Quantify Your Media’s Impact

With our best-in-class data, you can:

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source: 

Point of Sale (POS) Data

The Restaurant Industry Gained Momentum in March After a Slow Start to the Year

Apr 23, 2025

Insights in Action

March's performance is an encouraging indication of the restaurant industry’s strength and adaptability. Restaurants introduce us to new culinary adventures with international flavors and creative takes on classic dishes. They deliver convenience when cooking isn't an option and offer fantastic moments to celebrate with loved ones, which is crucial during periods of uncertainty.

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Featured Solutions

Business Analytics Tools & Software | Circana

SOLUTION

Right product. Right price. Right time.

Complete Market Masurement & Consumer Data Analytics | Circana

SOLUTION

An unrivaled view of the truth.

Consumer Behavior Analysis - Receipt Panel, Scan Panel & Survey Data | Circana

SOLUTION

Understand complex consumer behavior with clear, accurate insights into omnichannel dynamics

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