A leading global electronics brand selling headphones and speakers across in-store and online channels needed to grow revenue with limited budgets in a highly competitive environment. The brand wanted clarity on the drivers of both sales and long-term brand equity, while understanding how those levers differed across online platforms, such as JD and Tmall compared to offline retail stores.

One of the world’s largest insurers wanted to understand the impact of media and sponsorships across its portfolio of property and casualty, health, and life insurance products. With investments spread across direct and agent channels, and outcomes tied to brand equity, new policies, churn, and recommendations, the challenge was to identify which levers truly delivered value in a crowded and shifting marketplace.

In the digital age where attention is divided among countless advertisements, gaining significant visibility for a product is just the beginning. But what happens after awareness has been generated? How does interest translate into purchasing action? These are the questions that Vidoomy, Havas, and Circana addressed in their recent project for McCain, supporting two references: McCain Nacho Cheese Triangles and Crispy Onion Rings. Together, they devised an advertising strategy not only aimed at generating awareness but also at measuring the direct impact on in-store sales.The challenge was twofold: promoting McCain products and converting interest into actual sales. Close cooperation between several key partners was essential to this.