Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
CASE STUDY
Identifying promotional reallocations also uncovers $3M category growth opportunity
.jpg)
Snapshot
SOLUTION AREA
Marketing
SOLUTION
Measurement
INDUSTRIES
Food and Beverage
CLIENT
Retailer
The Challenge
A leading retailer and CPG manufacturer were developing a promotional plan for their king-size products in the chocolate category. Instead of replicating the prior year’s schedule, they wanted to know if they could reallocate resources to improve top-line sales.
The Solution
Circana ran price and promotion models for the entire chocolate category and loaded them into its retailer/manufacturer collaborative gateway to identify possible promotional reallocations. The retailer and manufacturer were then able to put the most effective SKUs into the promotional plan and optimize the discount depth to make better use of their promotional dollars.
The Results
We identified a $3 million growth opportunity for the entire chocolate category, a win-win scenario for both the retailer and manufacturer. The retailer now incorporates this modeling process and scenario planning into its collaboration with its supplier partners across multiple categories.
$3M
Growth Opportunity
