Through advanced modeling, we unpacked the dynamics of each market, channel, and incentive. The analysis identified synergies between media and incentives, highlighted when branding campaigns should take priority, and guided tactical investments that delivered faster results. Adjustments to flighting strategies, improved portfolio balance, and sharper allocation of budgets brought structure to an otherwise complex challenge. The program transformed fragmented decision-making into a coordinated strategy with clarity on what to invest in and when.