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Pokémon was the

#1

toy property in 2025 for 9 of the 12 countries we track.

Quick Insight

Pokémon continues to drive cross-category growth. ⚡

 

In 2024, Pokémon Scarlet and Violet led the franchise in dollar sales. In 2025, Pokémon ranked as the #1 toy property in 9 of the 12 countries we track. 🌎

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Sustainability in U.S. CPG: Inside the Consumer Mindset

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Circana

Circana

Apr 8, 2026

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One out of every $4 in U.S. CPG is spent on sustainably‑marketed products, highlighting sustainability as a key driver of both consumer choice and overall market growth.

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  • Writer: Circana
    Circana
  • 3 hours ago
  • 1 min read

Each year, Circana and New York University Stern Center for Sustainable Business partner to examine the evolving role of sustainability across the U.S. CPG landscape and in consumer decision‑making. Join our experts as they unveil the 2025 Sustainable Market Share Index™ and discuss what these shifts mean for brands, retailers, and the future of sustainable growth.


This session will explore:

  • How consumers define sustainability and what influences their choices

  • The role of value and trust in driving willingness to pay

  • How retailers are using and advancing sustainability

  • Opportunities shaping the next phase of sustainable growth


Speakers:

Randi Kronthal-Sacco - Senior Scholar and Adjunct Professor, NYU Stern Center for Sustainable Business

Lauren Hazenfield - Principal, CPG Thought Leadership Advisory, Circana

Get the Full Sustainability Webinar

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