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25-34-year-olds are

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more likely to drink pumpkin coffees than the average consumer

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It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

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Sustainability in U.S. CPG: Inside the Consumer Mindset

By

Circana

Circana

Apr 8, 2026

One out of every $4 in U.S. CPG is spent on sustainably‑marketed products, highlighting sustainability as a key driver of both consumer choice and overall market growth.

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Writer: Circana
Circana
Apr 8
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Each year, Circana and New York University Stern Center for Sustainable Business partner to examine the evolving role of sustainability across the U.S. CPG landscape and in consumer decision‑making. Join our experts as they unveil the 2025 Sustainable Market Share Index™ and discuss what these shifts mean for brands, retailers, and the future of sustainable growth.


This session will explore:

  • How consumers define sustainability and what influences their choices

  • The role of value and trust in driving willingness to pay

  • How retailers are using and advancing sustainability

  • Opportunities shaping the next phase of sustainable growth


Speakers:

Randi Kronthal-Sacco - Senior Scholar and Adjunct Professor, NYU Stern Center for Sustainable Business

Lauren Hazenfield - Principal, CPG Thought Leadership Advisory, Circana

Get the Full Sustainability Webinar

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