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Track business performance against key competitors at every stage of the product lifecycle.

SOLUTION AREAS

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Learn who buys, what, and why with panel data.

We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.

SOLUTION AREAS

Continuously identify growth.

With up to 9x ROI on your media investments.

Deliver 5% sales growth on average.

Recover 5 - 8% of sales usually lost to OOS.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Designed for small CPG businesses. 

Curated reports and guided analysis.

Answer the most pressing business questions.

Data and analytics for a single source of truth. 

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NCSolutions is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

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Liquid Data Go

ROI Calculator 

For emerging and mid-market brands that need powerful market, retailer, and consumer insights.

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Pumpkin spice season
in QSRs is starting earlier

Are you team "too early" or "just in time"? 🎃 ☕

In 2022, just 2% of Quick Service Restaurant (QSR) consumers picked up something pumpkin-flavored in August. That doubled to 4% in 2023, and by 2024 it reached 8%.

Company

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CASE STUDY

Improved on-shelf presence, growing the brand and category

Snapshot

SOLUTION AREA

Market & Consumer Measurement

SOLUTION

Complete Food & Beverage

INDUSTRIES

Food and Beverage

CLIENT

Manufacturer

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The Challenge

A major food and beverage manufacturer set a goal to increase its shelf share at a major retailer. To do this, the manufacturer needed to elevate the in-aisle shopping experience among category enthusiasts at each location.
Insight

Insight

Circana supported the client in developing a holistic strategy for improving its shelf assortment. We identified products with lower sales contribution as candidates to potentially remove from the shelf and we highlighted distribution voids that could be added to create incremental growth. Based on simulations including manufacturer innovation, the manufacturer identified opportunities for its own brands and provided a full aisle assortment recommendation to the retailer.

The Results

The results of our work created both category and brand growth. Beyond gains seen by other on-trend national and local brands, the manufacturer gained item void closures and increased its shelf presence to accommodate shopper demand. Post-launch category sales increased 4.1% and market share 1.4 points versus the same time the year before.

The Results
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+ 4.1% 

Post-Launch category sales growth

vs. Same time the year before

+ 1.4 points 

Market Share

vs. Same time the year before

View all solutions that

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Ready?

Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

Related Case Studies

Here are some other case studies that can help shape your future

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