As uncertainty intensifies, this year’s spotlight is on fresh produce. Fruits, vegetables, and floral products are at the forefront, with U.S. shoppers anticipating price increases in this sector before any other, our March survey shows.

This webinar explores the top-line trends shaping the produce industry, one of the most frequently visited departments, and examines its impact on the broader food and beverage landscape.

In this session, industry experts from IFPA and Circana cover:

• The current economic state’s impact on consumer behavior

• Year-to-date performance of fruits, vegetables, and floral products

• Essential categories for retailers to focus on and strategies for success 

• Strategies to boost sales, increase basket size, and enhance shopper loyalty

This is the second of Circana and IFPA’s webinar series in 2025. The session is ideal for brands and retailers competing in the fresh produce and floral space.

Speakers:

Jonna Parker, Principal II, Team Lead, Fresh Foods Group, Circana

Rachel Blake, Manager, Global Insights, International Fresh Produce Association