top of page
Circana Navigation
Left Sidebar.jpg

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

LDEssentials-Main.jpg

LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Resources

Demand-retail-report.jpg

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

60%

are already changing habits and budgeting for holidays, led by younger consumers and families.

Holiday Intentions Report 2026

Holiday planning started well before the first sale. See how early planning is shaping what shoppers buy this season.

 

Download Circana’s free 2026 U.S. Holiday Purchase Intentions Report today.

Holiday Intentions report cover.jpg

Company

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Right Sidebar.jpg

Posted in:

Category

Choosing the Right Marketing Data Partner Unlock Better Audience Targeting

By

Circana Logo 2x300x300.jpg

Circana Circana Circana

Circana Logo 2x300x300.jpg

Circana

Circana Logo 2x300x300.jpg

Circana

Oct 28, 2024

By

Circana

Circana

Oct 28, 2024

Enhance Audience Targeting Avoid ad fatigue and maximize relevance by understanding the essential factors in selecting a data partner...

Solution-area_edited.jpg

Est. Read Time:

1

mins

You're reading:

Choosing the Right Marketing Data Partner Unlock Better Audience Targeting

Like it? Share it!

In This Article

Link
Link
Link
Writer: Circana
Circana
Oct 28, 2024
1 min read

Updated: Apr 9, 2025

Why Download This Report?


  • Enhance Audience Targeting Avoid ad fatigue and maximize relevance by understanding the essential factors in selecting a data partner.

  • Improve Compliance and Transparency Learn how leading data partners handle privacy, consent, and legal compliance to protect your brand.

  • Reduce Ad Waste See how purchase-based data refines audience targeting and boosts ROI.



What You’ll Learn


  • Essential questions for evaluating data sources and audience segmentation practices.

  • Insights into data consent and compliance practices that safeguard brand reputation.

  • Methods and models used by top providers to ensure high-quality audience targeting.




Subscribe to the latest content from Circana

Add a Title

About the author

​

View all solutions that

bottom of page