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CPG Consumer Spend Tracker

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Breaking into retail takes more than a great product – it takes proof.

 

Circana’s Liquid Data Go® solution helps emerging and mid-sized CPG brands show their value.

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Which Jean Type Do You Prefer?

Apparel is always evolving, and denim’s leading the charge.

Women’s low-rise denim sales jumped +132% in the 30 weeks ending August 2, 2025, vs. last year.

So ... Which Jean Type Do You Prefer?

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NCSolutions
is now part of Circana!

The power of NCSolutions (NCS) and Circana’s combined data means a larger pool of buyers and stronger media solutions for you. 

Nielsen's 

Marketing Mix Modeling

is now part of Circana!

Optimize your spend across channels and marketing drivers—maximizing ROI and accelerating growth. 

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Resources

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Beauty Products

INSIGHTS HUB

A Collective View of Global Beauty Market Trends

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INSIGHTS HUB

Global Economic and Consumer Behavior Outlook

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Listen to Circana's Growth Insights podcast featuring thought leaders across our industries. 

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OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth

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1

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Circana
Circana

Circana

7 Nov 2025

Category

OmniGrowth Playbook: Leveraging E-commerce to Accelerate 2026 Growth
Retail's Resilience: Navigating Inflation & Holiday Spending

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3

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Marshal Cohen
Marshal Cohen

Chief Retail Advisor

7 Nov 2025

Category

Retail's Resilience: Navigating Inflation & Holiday Spending
How to Do Market Research Before Developing or Launching New Products 

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7

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Circana
Circana

Circana

6 Nov 2025

Category

How to Do Market Research Before Developing or Launching New Products 
Earlier Holiday Shopping Poised to Make a Comeback in 2025, Reports Circana

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2

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Circana
Circana

Circana

6 Nov 2025

Category

Earlier Holiday Shopping Poised to Make a Comeback in 2025, Reports Circana
Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX 2025

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2

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Circana
Circana

Circana

5 Nov 2025

Category

Circana Unveils Winners of the Seventh Annual Automotive Aftermarket...
How Is Consumer Panel Data Collected?

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5

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Daniel Joyner
Daniel Joyner

Consultant, Complete Consumer

4 Nov 2025

Category

How Is Consumer Panel Data Collected?
Understanding Market Share and Tracking It Accurately

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4

mins

Daniel Joyner
Daniel Joyner

Consultant, Complete Consumer

4 Nov 2025

Category

Understanding Market Share and Tracking It Accurately
A Complete Guide to Consumer Behavior Data: What It Is and How to Use It

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5

mins

Daniel Joyner
Daniel Joyner

Consultant, Complete Consumer

4 Nov 2025

Category

A Complete Guide to Consumer Behavior Data: What It Is and How to Use It
The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the occasion as traditional Christmas bakes lose their crown?

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2

mins

Circana
Circana

Circana

3 Nov 2025

Category

The Great British Christmas ‘Cake-Off’: Can panettone and stollen rise to the...
Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing Precision?

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5

mins

Circana
Circana

Circana

3 Nov 2025

Category

Demographic vs. Behavioral Segmentation: Which Offers Greater Marketing...
US Toy Industry Grows Sales Through the Third Quarter, Circana Reports

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2

mins

Juli Lennett
Juli Lennett

Vice President, Industry Advisor, Toys

3 Nov 2025

Category

US Toy Industry Grows Sales Through the Third Quarter, Circana Reports
Welcome to the CPG Consumer Spend Tracker

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2

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Sally Lyons Wyatt
Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

31 Oct 2025

Category

Welcome to the CPG Consumer Spend Tracker

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