Consumer buying behavior is more complex than ever and changing at a rapid pace. There remains a need for insights everywhere consumers shop.

That’s where we come in. Circana provides clarity into omnichannel dynamics. We can tell you who bought your products, the tradeoff decisions they make, what product characteristics fuel sales among key consumer segments, and where they are most likely to purchase. It’s all located on a single user platform so you can make confident decisions with the most accurate insight available.

Why Circana

Our opted-in consumer purchase data across multiple data types power the deepest breadth and granularity of consumers’ buying behavior.

We have mapped millions of items to give you a detailed view of what products move.

By merging CPG, general merchandise, and foodservice data sets, we identify the tradeoff purchase decisions your consumers make.