THE SINGLE SOURCE OF TRUTH FOR

Retail

Our market-leading capabilities are designed to help you understand purchase behavior, measure performance, maximize product availability, drive product and category growth, and collaborate with suppliers.

The pace and complexity of managing retail businesses continue to rapidly increase.

Retail success requires more speed and a complete understanding of consumer spending across all of retail. Watching the exchange among food, consumer packaged goods, and general merchandise — or discretionary and non-discretionary spending — is critical.

With real-time data insights, we empower you to make informed decisions, adapt quickly to market trends, and drive revenue growth.

Join more than 7,000 clients and partners worldwide

It all starts with

Retail Industry Experts

Marshal Cohen

Chief Retail Advisor

Expert Bio

“The purse strings are tightening and shifting when it comes to retail spending. Inflation is easing, but consumers continue to feel the pinch of still-elevated food and beverage prices. Impacts of higher prices, lower demand, and weather disruption may be starting to extend beyond discretionary spending. Retailers and manufacturers need to find the trigger points that will motivate the consumer to start to spend, despite reprioritization and the various economic challenges they are facing.”

Drive Retail Strategy with Precision Data

Circana’s insights go beyond the surface, giving you the tools to make smarter, data-driven decisions. Here’s how we help:

Separate Your Business from the Competition 

Grow New Revenue Streams

Understand Price and Promotion

Optimize Assortment

INDUSTRY RANKING

Data Spotlight

In the beverages market, consumer preferences remain stable with no changes in category rankings. Carbonated beverages lead despite a 7.4% sales drop, followed by bottled water (1.2% increase) and energy drinks (1.7% increase). Significant movements include Minute Maid's climb in bottled juices and Powerade overtaking Bodyarmor in sports drinks. In energy drinks, Red Bull, Monster, and Celsius hold the top spots, with Ghost and Rockstar showing notable gains. Bottled water brand rankings are unchanged, with a shift towards nonflavored options. In coffee, Folgers Ground takes the lead despite a sales dip. The tea and non-fruit drink categories show minimal changes with Bigelow and Nestle leading, respectively. Ready-to-drink sectors and aseptic juices observed steady positions, highlighting consistent consumer choices.

Source: Circana, Liquid AI™,

Time

Data Source:

Point of Sale (POS) Data

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Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

How to Shift Demand Forecasting Based on Pricing and Promotion Strategies

8 Jan 2026

Insights in Action

How to Shift Demand Forecasting Based on Pricing and Promotion Strategies

Price changes and promotions certainly move the needle on sales for retailers and manufacturers, but such strategies impact the supply chain in various ways. To navigate shifts in demand and supply and avoid issues like inventory imbalances, stakeholders can take a strategic approach to data utilization.

Industry Posts

The Forrester Wave™: Retail Planning Platforms, Q4 2023 report

Recognized as a Strong Performer in The Forrester Wave™: Retail Planning Platforms, Q4 2023 report, Circana is leading a new era in supporting retail data ecosystems and decision making. We provide complete visibility into consumer behaviors, covering $4T in global consumer spending across 26 industries. Our world-class technology and decades of industry expertise and experience transform vast amounts of data into a focused vision. Our relationships with retailers, and capabilities tailored for them, can strengthen your business in this highly competitive, ever-changing global environment.

We bring retailers a holistic picture of categories, cross-category influences, buyer behavior, and more, so they can accelerate decision making and grow new revenue streams. We also offer analytic solutions such as assortment optimization, price and promotion evaluation, loyalty analysis, and more. Imagine seeing all the angles in one place, curated into meaningful insights you can act on.

Featured Solutions for Retail Brands

Circana offers tailored solutions for every corner of the retail industry, helping brands stay ahead in a competitive market.

Channel Performance

From e-commerce to brick-and-mortar, we show you where your products perform best and how to optimize your assortment for each channel.

Pricing and Promotions

We analyze how discounts and pricing strategies impact sales, ensuring you maximize revenue without eroding brand value.

Concept Testing

Before launching a new product, we help you gauge consumer interest and refine your offering. For instance, is your new serum’s hero ingredient resonating with your target audience?

With Circana, you get the clarity you need to make confident, growth-driven decisions.