Marshal Cohen, Chief Retail Advisor at Circana, shares his latest insights into the evolving retail landscape. 

In a new video, Marshal explores the impact of tariffs on consumer behavior, highlighting key trends across industries like apparel, technology, and beauty.

What’s Driving Consumer Behavior Amid Tariff Impacts?

From price increases to shifting purchasing habits, tariffs are reshaping the way consumers shop. Marshall identifies several notable patterns, including:

• Apparel Price Hikes: Categories like coats, jackets, and golf shirts are seeing higher prices, just as back-to-school shopping ramps up.

• Tech Pullbacks: Rising costs in computers, notebooks, and TVs are leading to reduced consumer spending in these areas.

• Beauty Price Sensitivity: Fragrances and body lotions are among the beauty products experiencing price increases, impacting consumer choices.

  
  

Retailers Respond with Aggressive Promotions

To counteract these challenges, retailers have been ramping up sales and promotions to engage consumers. But how effective have these strategies been? Next month, Marshall will dive into the data to reveal whether these efforts resonated with shoppers.

Stay Ahead with Circana’s Retail Insights

Understanding these trends is essential for navigating today’s dynamic retail environment. Marshall’s expert analysis provides actionable insights to help brands and retailers adapt to shifting consumer demands.